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Being generous with employee time off pays off
Betsy Harper Business Management, Services & Risk ManagementThe day after Thanksgiving, my whole family convened at my mother's house to get a first glimpse of the newest member of the clan — 7-week-old Grace. It was a fun afternoon, not only because little Grace was amenable to being passed around like a weighted ball during PE class, but also because everyone showed up. That meant I had the opportunity to catch up with some nieces and nephews I don't get to see often.
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How to market to Pinterest’s newest users — men
Emma Fitzpatrick MarketingPinterest used to be the social network for women looking to plan their weddings, find new recipes and attempt ambitious DIY projects. However, Pinterest's user base is slowly beginning to diversify. According to the latest Pew Research, 71 percent of the social network's users are still women. Yet 73 percent more men are now using Pinterest compared to 2014. One-third of all new Pinterest registrations in 2015 have been men.
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4 business lessons brought to you by DeAndre Jordan
Julie Bernhard Business Management, Services & Risk ManagementThe Dallas Mavericks had laid all their cards on the table. They were going all in — signing DeAndre Jordan was all but set in stone during this year's NBA free-agency period. The Mavs set their sights high and believed acquiring the top center in the free-agent market to be their answer to a lackluster season and short playoff run. A risky move, but everything seemed to be working out after a verbal agreement from the former Clippers player last week.
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Using SQL to the make the most of your small business data
Lonny Alfred MarketingDo you know the answers to some basic questions about your business? Are you getting more customers or fewer this month compared to last? What percentage of customers are active on your platform? Who are your most active users? Who are your most valuable customers?
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Use the 4C formula to double your closing ratio
Fred Berns RetailBusiness professionals who struggle to close sales need only follow the 4C formula. Determine the conflicts — the biggest challenges and pains a prospect faces that your product or service may resolve. Then communicate your ability to help him or her overcame that discomfort.
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Figuring out where your business will thrive, not just survive
Dale Willerton and Jeff Grandfield RetailThe commercial leasing and site-selection process is not easy or even enjoyable for most tenants. But predicable results can be achieved with some professional help and a proper game plan. The core reason why commercial tenants struggle with and fail to lease the optimum site for their business is simply the lack of knowledge that comes from insufficient experience. If you combine that with impatience, you've got a disaster in the making.
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How Obama’s new proposed overtime rule affects your business
Jessica Taylor RetailAn important change in the American workplace is occurring — and it could affect you and your business. A proposed new rule regarding overtime pay would mean increased paychecks for up to 5 million workers, according to the Obama administration.
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Reducing employee turnover: 4 strategies that work
Bianca Gibson Business Management, Services & Risk ManagementBy the time your top talent is in an exit interview, it's too late to determine what could have been done differently. But, how you react to the situation can make all the difference. A new survey by the Society for Human Resource Management and Globoforce discovered that 40 percent of human resource professionals cite employee turnover/retention as their top organizational challenge. Employee retention does not rely solely on recognition and engagement, but requires an assortment of key elements.
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CVS buys Target’s pharmacy business: So what?
Jason Poquette PharmaceuticalIn a move that caught nearly everyone by surprise, CVS Health announced June 15 that it would purchase and begin operating the retail pharmacy business for Target. Soon, nearly 1,700 Target pharmacies and pharmacy personnel will be rebranded as a CVS/pharmacy operating within the Target stores. The move puts $1.9 billion into the pocket of Target, which had struggled to make a profit from its prescription business line.
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Why aren’t you personalizing your marketing?
Peter Moloney MarketingAre your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?
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