Lonny Alfred

Lonny Alfred is a content editor at MultiBriefs with nearly four years of experience in digital media. She graduated from The University of Texas at Austin with a bachelor's degree in multimedia journalism.

Articles by Lonny Alfred

• Everything you need to know about CASL’s final rollout

  Wednesday, June 07, 2017

  It's that time again — and we're not talking about summer Fridays or your annual family getaway trip. This post is all about Canada's Anti-Spam Legislation (CASL), which will soon implement its final phase July 1. With less than a month away, here's what businesses need to know.

• Digital marketing: Are you reaching the boomer generation?

  Thursday, May 04, 2017

  ​Our inboxes are constantly filled with ways to adjust digital marketing tactics to meet the demands of millennials and Generation Zers, but there's one generation with just as strong spending power that's often left out of the mix: baby boomers — those born between 1946 and 1964.

• How healthy is your email list? 2 metrics to check

  Tuesday, April 11, 2017

  When was the last time you looked at your subscriber list, and I mean really looked at it? Do you know who your real audience is? What's your bounce rate? It's easy to set your subscriber list and forget it so you can focus on the content — because content is, after all, king. But the foundation of every successful email campaign is a well-maintained subscriber list. A clean email list provides more accurate statistics and improves deliverability rates.

• 7 tips for engaging ESL students in music education

  Monday, November 14, 2016

  As the demands for English as a second language (ESL) courses continues to soar across the U.S., music educators must find new ways to engage these students in music performance at school.

• Incorporating tech in the music classroom

  Friday, November 11, 2016

  There's a lot of talk among educators about ways to incorporate technology in the classroom, and for good reason: It can increase student engagement. That was the case with Melissa Clark, a grade school New Jersey music teacher, and her students.

• Fixing corporate hypocrisy helps boost employee retention — and sales

  Friday, October 28, 2016

  The retail industry is in the hot seat again over a new report that reveals the two ways retail employees experience corporate hypocrisy: from direct managers and from corporate offices. University of Missouri researchers Saheli Goswami, a doctoral student in the MU College of Human Environmental Sciences, and Jung Ha-Brookshire, an associate professor of textile and apparel management and associate dean for research in the MU College of Human Environmental Sciences, interviewed retail industry employees in various levels of employment.

• Medical schools attempting to curb physician burnout, opioid epidemic

  Wednesday, August 24, 2016

  ​The numbers don't lie. Cases of opioid addiction and overdoses have been on the upward bound in the last decade. Just as alarming, more than half of practicing physicians today display signs of burnout, and those rates don't look to be declining any time soon.

• Make your next vacation a tax‑deductible one

  Wednesday, July 20, 2016

  Summer has arrived, and millions of Americans are planning to either hit the open road or jet set across the world. American Express reports that 72 percent of Americans are expected to vacation in the U.S. this summer — 15 percent traveling overseas — and can expect to spend $941 per person. That comes out to $3,764 for a family of four.

• Netflix sets the bar high with new parental leave policy

  Tuesday, August 18, 2015

  Netflix recently threw American companies for a loop with the announcement of their updated parental leave policy: New parents will be granted unlimited paid parental leave for a year. Before the news of Netflix's updated policy, some of the best policies belonged to tech companies like Facebook, which offers 17 weeks for paid maternity and paternity leave and $20,000 for family planning costs.

• Bye-bye, Adobe Flash! Hello, HTML5 video

  Monday, July 20, 2015

  ​Once an unquestioned component of multimedia on the Web, Flash Adobe and other third-party media plugins are heading toward the end of their days. For businesses that use video, this means yet another item to add onto their to-do list.

• Using SQL to the make the most of your small business data

  Thursday, July 09, 2015

  Do you know the answers to some basic questions about your business? Are you getting more customers or fewer this month compared to last? What percentage of customers are active on your platform? Who are your most active users? Who are your most valuable customers?