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Walmart’s Jet.com targets younger shoppers with new brand

Walmart’s Jet.com targets younger shoppers with new brand

Thursday, October 19, 2017

Do millennials shop differently? Walmart’s Jet.com thinks they do. That is why it is all set to launch the grocery brand Uniquely J for "everyday essentials." The brand’s focus is on young shoppers who like edgier and bolder packaging. Millennials…

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