Fred Berns

Fred Berns coaches, writes promotional copy for and speaks to business professionals worldwide. He's the author of the book "Sell Yourself! 501 Ways to Get Them to Buy from YOU." For more information, visit WhatsYourOnly.com, email Fred@Whatsyouronly.com or call 303-589-3013.

Articles by Fred Berns

• The power of personal promotion

  If you've been in business for a while, you're probably pretty good at what you do. And, chances are,…

  Wednesday, April 03, 2019

• Looking to land classier clients? Follow the formula

  In their quest to work with higher caliber clients, many small businesses play "follow the leader." They'd…

  Wednesday, March 27, 2019

• Don’t let these ‘terrible 10’ mistakes sabotage your success

  In today's competitive business environment, it's vital for business owners to recognize the most common…

  Tuesday, March 05, 2019

• ‘Fail’ your way to the top in 2019

  Make 2019 the year you really get to know "no." Make it the year that you get turned down by more prospects,…

  Wednesday, January 09, 2019

• Personal marketing makes you money

  How much you earn in 2018 may have less to do with your industry expertise than your marketing skill.…

  Wednesday, January 24, 2018

• A personal touch makes for a happier holiday season

  While your competitors scramble to get out their holiday cards, why not do something this season that…

  Monday, December 04, 2017

• In tough times, what you learn matters more than what you lose

  This is the time that many business professionals review the results of the year gone by. But what if…

  Tuesday, November 28, 2017

• A niche can make you rich, so start specializing now

  You may not be well-known in the business community, but that doesn't mean you can't be a business celebrity,…

  Tuesday, October 10, 2017

• Market smart by following the champion’s checklist

  If you're looking to propel your profits this fall, add some power to your promotion. You don't need…

  Friday, August 25, 2017

• You have what the media needs: expertise

  As a business professional, you have information and insights about your industry that writers and broadcasters…

  Monday, July 10, 2017

• If it’s time for a business reboot, it’s time for a letter

  One of the best ways to recharge your business this summer is to reintroduce yourself. Reach out by email…

  Tuesday, June 20, 2017

• No question about it: Ask, and you can receive

  ​If you're not making enough sales, you're not asking enough questions. You can't get the business…

  Monday, May 22, 2017

• Your focus can boost or block you in 2017

  "I don't watch the wall," race car driver Mario Andretti supposedly said when asked for his secret of…

  Wednesday, January 04, 2017

• Bounceback strategies on the road to recovery

  Bedrest has its benefits. Convalescence gives you clarity. Those are a couple of positive lessons that…

  Wednesday, November 16, 2016

• Use your bio to build your business

  In competitive times like these, the most important sale business professionals can make is the personal…

  Tuesday, September 06, 2016

• Get your site right and turn your website woes into wows

  ​If your company's website isn't attracting the traffic and business it could be and should be, consider…

  Thursday, July 21, 2016

• Keys to connecting: How to make your ‘net’ work

  Who you know has become as important as what you know, and more business professionals are attending…

  Tuesday, May 03, 2016

• Your ‘revenue roster’ could bring you riches

  January is the best month for business professionals to create their "revenue roster." It's the time…

  Thursday, January 14, 2016

• Take a ‘long’ look at your customer relationships

  What's it take to develop long-term customer relationships? How can you turn contacts into ongoing contracts?…

  Wednesday, October 07, 2015

• Market smart: Make a big splash for little cash

  If you're spending big money on marketing, you're probably wasting it. Some of the best marketing that…

  Thursday, September 17, 2015

• The dangerous dozen: 12 marketing miscues by new companies

  Why is that 50 percent of small businesses fail within their first five years? Insufficient capital is…

  Thursday, August 13, 2015

• Use the 4C formula to double your closing ratio

  Business professionals who struggle to close sales need only follow the 4C formula. Determine the conflicts…

  Wednesday, July 08, 2015

• Use a ‘winner’s workbook’ to account for your accomplishments

  It may not say so on your website, social media sites or business card, but you're a sales and marketing…

  Wednesday, April 29, 2015

• Follow the program to work less, earn more

  Working fewer hours and making more money isn't a pipe dream. It's a program. It's a program followed…

  Tuesday, April 14, 2015

• Personal marketing: Are you a ‘pro’ or ‘no’?

  How good a self-salesperson are you? How effective are you at attaching value to who you are and what…

  Tuesday, March 17, 2015

• Words can boost or block your business

  "To be successful, you have to be unique," Walt Disney once said. "You have to be so different that,…

  Thursday, February 05, 2015

• ‘Buy local’ marketing can yield big results for small retailers

  ​The holidays are an especially important time for independent business owners, given that 30 percent…

  Tuesday, December 16, 2014

• Overcoming price objections: How to turn bellyachers into believers

  ​What do you say when they say you're too expensive? That's a vexing question for those who fear and…

  Monday, November 10, 2014

• Your promotional bio: Is it a boon or a bust?

  ​Many of the people who need to know you, don't. Your prospects don't. Your website visitors don't.…

  Thursday, October 09, 2014