Julie Bernhard

Julie Bernhard brings a vast communication background to MultiBriefs where she serves as executive editor. A native of Boerne, Texas, and journalism graduate from Texas State University, Julie first served as editor-in-chief of her high school newspaper and from there her passion flourished. In college, she wrote for the student publication The University Star, worked as on-air reporter for the student radio station and news station, in addition to interning at several local TV stations. Her first job was with a nonprofit organization where she served as the communications specialist, creating and producing everything from their publications to commercials.

Articles by Julie Bernhard

• Neutralizing chemical warehousing pain points

  Monday, May 14, 2018

  Warehouse space might be hot at the moment, but for chemical manufacturers, 3PLs and distributors — this space can actually be hard to come by. In a session at WERC 2018, conducted by William Miller, director of business development of the Faure Brothers Corp., attendees tackled the issues they all face while trying to provide responsible care of regulated and hazardous chemicals. The group collaboratively hashed out what they found to be the most challenging aspects of this particular warehousing vertical. "The question really boils down to — does the warehouse really know how to handle chemicals?" said one attendee.

• Managing millennials: Under 35 and changing the warehouse

  Monday, May 07, 2018

  Easily identified by their smartphone obsessions, tech savvy and attention deficit disorders, millennials are bombarding the recruiting offices — occupying all surrounding office and warehouse space. In fact, last year, the Census Bureau stated that a quarter of the U.S. population is now made up of 83.1 million millennials, those born between 1982 and 2000. During a session of WERC 2018 at the Charlotte Convention Center, conference attendees discussed how this specific generation is impacting the warehouse and logistics industry.

• The rise of the young boss and its generational counterparts

  Monday, August 14, 2017

  A lot of talk is centered on the challenges that arise when managing millennials. They are easily distracted, jump jobs frequently, and really don’t like losing. But what about the millennials who are doing the managing? Now that 75.4 million millennials have entered the U.S. workforce, the probability of that scenario is becoming more likely. Probably the biggest misconception employers have in regard to this generation is assuming that the group feels entitled to these positions, rather than realizing they are just searching for empowerment, according to a Gallup study regarding millennials and their career development.

• Nate Holzapfel: Secrets to selling to the millennial mindset

  Thursday, August 03, 2017

  Tasked with energizing the crowd for the second day of the Sunbelt Builders Show, Nate Holzapfel took the center stage to engage with audience members on "building business relationships."

• Darren Woodson: Be compelled to drive your business forward

  Wednesday, August 02, 2017

  The seats of the Hilton Anatole hotel were filled in anticipation for the opening session of this year's Sunbelt Builders Show featuring former Dallas Cowboy Darren Woodson as a keynote speaker.

• Adulting: Millennials find the money struggle is more than real

  Thursday, June 08, 2017

  Failure to launch or an economic reality? According to a recent U.S. Census report, millennials are finding their transition into adulthood is not as seamless as their predecessors. The report indicates that not only are more millennials living with parents than spouses, but their incomes are significantly less as well.

• The X factor: Harnessing the power of Generation X

  Wednesday, April 12, 2017

  Staying true to the characterization of their generation, millennials do a nice job of dominating the conversation. Baby boomers have also had their time in the light, and Gen Z is slowly making its way into the news feeds. What many people miss, however, is serving the crew that falls smack in the middle of it all. Introducing Generation X — if you haven't heard about them yet, it is probably by design.

• HAI Air Medical Services Committee grapples with drones in their zones

  Friday, March 10, 2017

  It’s a bird, it’s a plane…no…it’s a drone. What was once a popular theme song for a famous superhero is now signifying another mysterious object in the sky, concerning many EMS helicopter operators and air medics industrywide. At a recent meeting of the HAI Air Medical Services Committee at the 2017 HAI Heli-Expo in Dallas, the group convened to talk publicly about current safety issues, with drones taking front and center.

• Associations and the sharing economy: Coming to a meeting near you

  Wednesday, February 08, 2017

  It's clear that annual meetings are the pinnacle of any organization. They are the forefront of what the organization has to offer members, ranging in everything from continuing education to the largest gathering of the greatest minds in the field.

• Are the Kardashians to blame for America’s cyberbullying problem?

  Tuesday, October 25, 2016

  Online feuds played out between celebrities consistently grab headlines. The Kardashians are notorious for engaging in arguments for public consumption, with one of the more recent quarrels between Kim Kardashian and Taylor Swift dubbed as the biggest celebrity feud of 2016.

• Paving paradise to a smarter parking lot

  Monday, August 22, 2016

  Football season is on the horizon. In a few short weeks, Saturday and Sunday nights — and Thursday, Friday and Monday for that matter — will be dedicated to the most celebrated sport in the U.S. The thrill of the game and the camaraderie keeps fans returning to the stands year after year, but sometimes the fight to the stadium is enough to keep even the most dedicated fan at home. Some new technology, however, has managed to turn that frown into a touchdown.

• Prime time to shop? Amazon makes second run at annual deal day

  Thursday, June 30, 2016

  Been waiting all year long for that 55 gallon vat of lube to go on sale again? Nail clippers for a giant dog? Beard growther? Save the date and clear the garage, the anticipation is over — Amazon Prime Day is back for another round July 12 with what they promise to be the Black Friday event of the summer.

• Happily ever broke? Study says wedding spending at all-time high

  Thursday, June 02, 2016

  Wedding season is upon us. From the cake to the flowers to the venue to the dress, brides and grooms alike are shelling out for what they presume to be the happiest day of their lives. And not only are they making it rain — they are doing it at a much higher rate in United States.

• The decline of the empty nest: Millennials head back to the roost

  Wednesday, May 25, 2016

  Mature roommates, renting the second floor, living in mom's basement — call it what you want — but millennials are doing more of it. Living with your parents is no longer seen as the last option on your post-collegiate journey — it is now looking like one of the frontrunners.

• 3 ways to turn millennials into association members

  Thursday, April 21, 2016

  ​The millennial membership mystery has had association executives scratching their heads for quite some time. Unlike the previous generation, Generation Y has only one priority: they come first. From their selfie obsessions to their helicopter parents, outsiders have decided this squad operates in an entirely different reality than their baby booming predecessors.

• Just an innocent photo or an inflated sense of ‘selfie’?

  Monday, February 08, 2016

  What on the surface may seem like a simple self-portrait might actually clue others in on your personal relationships, psychologists say. According to a recent study published in the journal Cyberpsychology, Behavior, and Social Networking, posting too many "selfies" on social media might actually lead to issues with your romantic partner.

• Short-term loss or long-term gain? REI quits Black Friday cold turkey

  Wednesday, November 18, 2015

  ​REI has opted to go outside this Black Friday, making the executive decision to close its doors on one of the most shopped days of the year. All 143 stores will keep the lights off, and encourage both employees and customers to camp in the actual outdoors rather than the retailer's parking lot.

• Are they e-laughing at you or with you?

  Friday, August 21, 2015

  An electronic "haha" can make you feel like a regular comedian. The joke you forwarded to that client or customer that received the "LOL" reply can really get your humor ego growing. The "laugh out loud" acronym gave you all the affirmation you needed. But have you ever stopped to think maybe they weren't actually laughing with you?

• 4 business lessons brought to you by DeAndre Jordan

  Friday, July 10, 2015

  The Dallas Mavericks had laid all their cards on the table. They were going all in — signing DeAndre Jordan was all but set in stone during this year's NBA free-agency period. The Mavs set their sights high and believed acquiring the top center in the free-agent market to be their answer to a lackluster season and short playoff run. A risky move, but everything seemed to be working out after a verbal agreement from the former Clippers player last week.

• Spurs show leaders how to handle the heat

  Friday, June 06, 2014

  As the saying goes, "If you can't stand the heat, then get out of the kitchen." The San Antonio Spurs proved this point in taking down Miami in Game 1 of the NBA Finals on Thursday. Not only were the Spurs battling the Miami Heat, but they were also dealing with physical heat as the temperature of their home court was sweltering.

• Telemedicine: Improving children’s access to care

  Monday, May 19, 2014

  While the U.S. is expanding coverage through the Affordable Care Act, the law does not currently address the problem of access. Variability in accessibility is dependent upon several socioeconomic factors, and this issue was addressed today at ATA 2014, the American Telemedicine Association's annual meeting and tradeshow.

• Cinco de Mayo delivers lemons, not limes

  Friday, May 02, 2014

  By the numbers alone, Cinco de Mayo means big business for the U.S. retail and restaurant industry. But one key element appears to be squeezing all the fun out of the fiesta. Believe it or not, we are in the midst of a severe lime shortage.

• The ephemeral message illusion: Should we snap out of it?

  Thursday, April 10, 2014

  It might be hard to comprehend, but we did once live in a time where breaking up with someone was not a public affair. Dissolving relationships used be private matters and didn't consist of selecting a new item in a drop-down menu. The line between public and private matters appears to be convoluted. Is that a good thing?

• Pi in the sky: The makings of an aerial feat

  Friday, March 14, 2014

  You didn't have to be a math geek to appreciate the recent happenings at SXSW. As part of a kickoff to everyone's favorite holiday — Pi Day (3/14) — five AirSign aircraft took the sky on Pi Day Eve in an attempt to spell out the infinite mathematical constant above the Austin, Texas, skyline.

• Employers: Is Facebook a friend or foe?

  Monday, January 27, 2014

  With Facebook's 10-year anniversary coming Feb. 4, many can't even imagine what life was like without it. For most of us, it is second nature to log on before even opening email. It’s about as habitual as brushing our teeth. What started as a college kid meet-up is now the world's largest social network, boasting 1.15 billion users, according to CEO and founder Mark Zuckerberg, and a company value of over $100 billion. With little restrictions regarding what material can be shared, your Facebook feed can run quite the gamut. From sonograms to strange selfie scenarios, "the book" is the Internet playground.

• What can your business learn from Richard Sherman’s social media boom?

  Tuesday, January 21, 2014

  Regardless of your sports affiliation, Seattle Seahawks cornerback Richard Sherman was the man of the hour Sunday night. The game-winning interception Sherman tipped to Malcolm Smith was a shot-heard-round-the-world, immediately crushing all 49er fans hopes of a trip to the Super Bowl.