Bianca Gibson
Articles by Bianca Gibson
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Advocating for the aftermarket at HDAW 2020
Monday, February 03, 2020The recent Heavy Duty Aftermarket Week, held for the first time at the Gaylord Texan in Grapevine, Texas, gathered aftermarket professionals nationwide for an impactful event. With a captivating keynote delivered by "Shark Tank's" Daymond John, multiple informational sessions and a lively showroom, attendees were given plenty of avenues for education and inspiration. For those eager for industry insight, the Heavy Duty Manufacturers Association hosted "Chasing the Aftermarket" on Jan. 26. The meeting was a TED Talk-style presentation, delivered by four aftermarket thought leaders.
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What’s driving diesel: 3 trends in engine development
Wednesday, October 02, 2019As the world turns, so does engine technology. The industry has experienced a great deal of change since Tier 4 Final standards for off-road equipment were introduced. Continuous efforts have been made to increase power, efficiency and reliability of diesel engines, all while keeping total cost of ownership down. How have manufacturers stacked up to meeting these tremendous challenges? A recent webinar, "What’s Next in Engine Development?" hosted representatives from Perkins, Genie Industries, John Deere and Kohler to discuss the demands fueling trends in diesel engine development.
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How to use Small Business Saturday to create big opportunity
Wednesday, November 08, 2017It's November, and we know what that means. Shopping season is here. Big-box retailers miraculously transition merchandise from fall to Christmas overnight. While the big guys prepare for huge sales like Black Friday and Cyber Monday, local businesses have their own day to shine: Small Business Saturday.
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Facebook simplifies ordering takeout with new delivery service
Monday, October 16, 2017Ask anyone what they want to eat, then watch the sweat drip as they rack their brain for ideas. It's not that we don't like eating, it's that it requires making a quick decision — one that satisfies all involved. No pressure, right?
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An inside job: Security safeguards to prevent employee theft
Friday, May 05, 2017No warehouse manager wants to believe employees can steal from the company that provides their paycheck. It's an unfortunate reality that costs millions in losses each year and happens every day. With access to product, trust from managers and influence over peers, employees are generally the No. 1 culprit in company thefts.
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3 lessons Prince taught us about rocking originality
Friday, April 22, 2016Whether you were riding around in your little red corvette, dancing around in your diamonds and pearls, or waiting for a kiss, the shocking news of Prince's death probably stopped you in your tracks. His ability to produce sounds of rock, pop and funk made Prince one of the most gifted artists of our time.
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Pedestrian safety highlighted as US sees spike in fatalities
Tuesday, March 15, 2016Walking is one of the most popular forms of exercise and transportation today. But is it becoming one of the most dangerous, too? While walkers were tracking their step counts, the Governors Highway Safety Association was tracking the number of pedestrian fatalities in the first six months of 2015 — and the numbers will make you look twice before crossing an intersection.
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Maximize millennial membership: 3 essentials to stay in the game
Wednesday, January 27, 2016You may think you've heard enough about millennials, but the information keeps coming — and this time it affects the association world. The truth is, millennials are the future, and associations' prosperity heavily relies on their involvement. To reap the benefits of a multigenerational membership, associations must adapt to a quickly changing landscape.
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Concrete jungle redefined: How urban agriculture improves wellness
Friday, August 07, 2015From urban farms to green roofs and school gardens, urban agriculture's popularity has steadily increased in recent years — and for good reason. Urban agriculture plants a seed of wellness by improving physical and mental health, community revitalization and environmental awareness. Anyone who lives in an urban setting can engage in this movement and begin to take back their land and health one plant at a time.
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Reducing employee turnover: 4 strategies that work
Tuesday, June 30, 2015By the time your top talent is in an exit interview, it's too late to determine what could have been done differently. But, how you react to the situation can make all the difference. A new survey by the Society for Human Resource Management and Globoforce discovered that 40 percent of human resource professionals cite employee turnover/retention as their top organizational challenge. Employee retention does not rely solely on recognition and engagement, but requires an assortment of key elements.
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Nordstrom, Target test Pinterest’s merchandising potential
Wednesday, August 20, 2014Pinterest can be a powerful tool when retailers use customer pins as a way to select the merchandise they carry. Is your store missing the mark on merchandise? Could your e-commerce site use a 70 percent increase in traffic?
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Discovering company culture through the beat of a happy tune
Wednesday, August 06, 2014Loud music, food trucks for lunch, over-the-top holiday parties, telework opportunities and a relaxed dress code are all examples that produce company culture, but the perks aren’t the only items to consider.