Peter Moloney

As CEO of Loyalty Builders, Peter Moloney applies his extensive background in marketing, business strategy and development, and enterprise software technology to guide the company and bring the magic of its technology to more marketers.

Articles by Peter Moloney

• You’ve automated the ‘how’ and ‘when’ — time for the ‘what’

  Chances are you use a marketing automation platform for email and other communications to customers and…

  Friday, February 19, 2016

• How much data is needed to predict customer buying behavior?

  There are two fundamentally different approaches for selecting the data used to predict customer buying…

  Thursday, January 21, 2016

• Does the attribution for your marketing campaign make sense?

  In a world where information access and customer interaction happen anywhere and anytime, marketing is…

  Wednesday, January 06, 2016

• Real-time marketing is not always what it seems

  The instant delivery of marketing messages to customers, such as emails, ads or Web recommendations,…

  Monday, November 30, 2015

• Simplifying customer analytics for personalized marketing

  Even though most marketers understand the benefits of personalizing messages and offers to customers…

  Thursday, October 22, 2015

• Personalized marketing shouldn’t be personal

  Personalized marketing works wonders. If you can send each customer exactly the right offers at exactly…

  Thursday, September 24, 2015

• Do you want to shop where they analyze your eye movements?

  I was reading a news item recently about another startup in the marketing analytics space. This startup…

  Friday, August 28, 2015

• Personalized messaging vs. personalized marketing

  How many marketing technology vendors say they help you personalize your messaging to your customers?…

  Friday, July 24, 2015

• Why aren’t you personalizing your marketing?

  Are your marketing programs really delivering the most relevant, personalized message to each individual…

  Thursday, June 25, 2015

• Taking the pain out of personalized marketing

  Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite…

  Thursday, May 14, 2015

• What if you can’t afford predictive analytics in your budget?

  Twenty years ago, if retailers wanted a marketing piece to look good, they had to go to a professional…

  Thursday, April 09, 2015