
Peter Moloney
Articles by Peter Moloney
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You’ve automated the ‘how’ and ‘when’ — time for the ‘what’
Chances are you use a marketing automation platform for email and other communications to customers and…
Friday, February 19, 2016 -
How much data is needed to predict customer buying behavior?
There are two fundamentally different approaches for selecting the data used to predict customer buying…
Thursday, January 21, 2016 -
Does the attribution for your marketing campaign make sense?
In a world where information access and customer interaction happen anywhere and anytime, marketing is…
Wednesday, January 06, 2016 -
Real-time marketing is not always what it seems
The instant delivery of marketing messages to customers, such as emails, ads or Web recommendations,…
Monday, November 30, 2015 -
Simplifying customer analytics for personalized marketing
Even though most marketers understand the benefits of personalizing messages and offers to customers…
Thursday, October 22, 2015 -
Personalized marketing shouldn’t be personal
Personalized marketing works wonders. If you can send each customer exactly the right offers at exactly…
Thursday, September 24, 2015 -
Do you want to shop where they analyze your eye movements?
I was reading a news item recently about another startup in the marketing analytics space. This startup…
Friday, August 28, 2015 -
Personalized messaging vs. personalized marketing
How many marketing technology vendors say they help you personalize your messaging to your customers?…
Friday, July 24, 2015 -
Why aren’t you personalizing your marketing?
Are your marketing programs really delivering the most relevant, personalized message to each individual…
Thursday, June 25, 2015 -
Taking the pain out of personalized marketing
Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite…
Thursday, May 14, 2015 -
What if you can’t afford predictive analytics in your budget?
Twenty years ago, if retailers wanted a marketing piece to look good, they had to go to a professional…
Thursday, April 09, 2015
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