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Forget ‘contact me’ forms — Feed your sales team
Cortland Fondon MarketingAccording to recent research, buyers complete nearly 57 percent of their purchasing decisions before ever engaging a supplier sales rep. Content marketing helps drive traffic, but how do we engage a client early in the buying process without relying on content pieces?
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3 is a magic number — for proposals and presentations
Joe Latta CommunicationsChances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think.
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7 critical trade show mistakes you’re making and don’t know…
Lee Ali Travel, Hospitality & Event ManagementEach year, it's estimated that more than 1 billion people attend more than 20,000 trade show exhibitions worldwide with the intention of gathering information and purchasing products or services. Used correctly, these events can be a hugely profitable marketing tool for you and your business.
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Learn from Comcast: Customer service tools to keep you from looking like…
Brie Ragland Business Management, Services & Risk ManagementEach day you're probably faced with a barrage of stories providing tips on how to grow your business or how to tap into your sales force's earning potential. You can't click through Facebook or Twitter without seeing stories from different news outlets that have been framed to teach you a lesson.
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5 critical trends in marketing to women
Chris Holt MarketingMost marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent.
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Why you have to use social media
Catherine Iste MarketingAs a teenager, I frequently used the "but everyone else is doing it" argument to try to secure permission for anything from attending a Guns N' Roses concert to staying out all night after prom. It did not usually work with my parents, but I am happy to say after all of these years, I have found a clear case where this excuse works: social media.
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17 tips for creating effective press releases
Jeffrey Dobkin MarketingA press release is the most valuable single sheet of paper in all of marketing. You send this short, crisp, one-page document to a magazine or newspaper editor. If published, it appears as if written by the editorial staff. A simple press release is the best and cheapest way to get media attention.
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It’s not the Web on a phone: 3 principles of mobile marketing
Randall Craig MarketingWhat have been the most transformational marketing innovations in society? TV and direct mail/database marketing rank up there. Email, the web and social media also do. And so does mobile — but why?
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Think Mr. Magoo, not Popeye, when you design for the mature guest
Adriane Berg Travel, Hospitality & Event ManagementThere’s a rumor going around that 60 is the new 30. Don't believe it. Even for the Botox generation, 60 is just the new 60. Like an urban legend, the myth that we haven't changed a bit is cool, but it's not true.
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Promoting business online but not on mobile devices: A small mistake or…
Linchi Kwok MarketingI was craving for dim sum the other day. A friend of mine recommended I try Shanghai No. 1 Seafood Village in San Gabriel Valley, California. He told me the food was good and it was an upper-upscale restaurant for dim sum.
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