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The 4 C’s of effectively marketing to moms
Emma Fitzpatrick MarketingMothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some of those women are mothers. Mothers are an influential demographic for businesses.
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4 quick tips to make presenting simple
Catherine Iste CommunicationsAre you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event.
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Using social media to grow your email list
Mayur Kisani MarketingYour email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. It is opened every day and can help you reach your marketing objectives quickly.
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Please read these 297 words
Mark MacDonald MarketingMore people would read more books if they were shorter. Wouldn't you? More would pick up a 20-page book than a 500-page book, no? The majority of people agree. So, it makes sense that your website and communication materials need to be short. Why?
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Using postcards to generate calls and referrals
Jeffrey Dobkin MarketingA letter is the best marketing tool. In a letter, you have time and space to sell, sell, sell. You can explain benefits and features. You can show facts and figures. But a letter is a lot of work and expense.
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4 reasons to keep your content simple
Joe Latta MarketingYour prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on.
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How to digitally market to millennials
Emma Fitzpatrick MarketingEvery industry is constantly evolving with each new technology, and soon it will be out with the old and in with the new. The way we learn, talk and tackle tasks is all going to change in the next few years. Wondering what's driving this shift in how we operate?
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The worst physical therapy marketing advice I’ve ever heard
Mike Manheimer Healthcare AdministrationAs a professional marketer, I've heard my share of bad marketing advice. In fact, I've probably inadvertently doled some of it out. The truth is that the world of marketing changes so quickly that a few bad tactics here and there are inevitable. But sometimes I hear a piece of advice so egregiously awful that I feel compelled to refute it. It's my duty as a marketer.
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Crowdfunding 101: How to raise money online
Scott Steinberg Business Management, Services & Risk ManagementAs a result of numerous successful online fundraising campaigns by leading organizations and associations, interest in crowdfunding and the number of total creations that the practice is successfully breathing life into are soaring.
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Older consumers want to hear from you
Michael J. Berens MarketingLeaders looking to grow their businesses might start by taking a look around their offices. They are likely to find a fair number of older workers, including, quite possibly, themselves. The median age for CEOs is 55, and the Bureau of Labor Statistics projects that by 2020 the median age of workers will reach 42.5 and workers age 55 and older will make up more than 25 percent of the workforce.
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