Mayur Kisani
Articles by Mayur Kisani
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5 digital marketing strategies worth trying
As we all know, the marketing industry is fast-paced and constantly changing. Being agile is a challenge…
Tuesday, July 11, 2017 -
Using Facebook for B2B lead generation
Facebook, with its daily active user base of more than 1 billion, can help businesses reach new audiences…
Wednesday, June 28, 2017 -
Why your brand needs to build a chatbot
Facebook Messenger chatbots still seem like a futuristic innovation. But they're not. Chatbots are here…
Monday, March 13, 2017 -
The advantages of competitive analysis
It's difficult to assign additional time and resources for social media when you're having a tough time…
Tuesday, February 28, 2017 -
How to measure social media ROI
Measuring the return on your social media efforts has been steadily increasing in importance. To justify…
Wednesday, August 31, 2016 -
5 reasons your Facebook ads aren’t working
All kinds of brands, big and small, are investing in Facebook Ads. They're using all kinds of ads, promoting…
Wednesday, August 10, 2016 -
7 marketing trends that will dominate 2016
The online marketing field is a constantly changing and complex industry. Relevance and context are…
Tuesday, December 15, 2015 -
How to use YouTube for effective video marketing
YouTube is the second-largest search engine in the world, which means that it has immense marketing potential…
Friday, November 20, 2015 -
How small businesses can use social media to increase sales
Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and…
Tuesday, September 29, 2015 -
Everyone wants video content, but how do you measure its impact?
As videos become increasingly popular, an important question for marketers has also arisen: How do…
Wednesday, July 29, 2015 -
5 advantages of content marketing
Content marketing enables a brand to provide content that customers want (i.e. they pay attention to)…
Tuesday, April 28, 2015 -
The rapid rise of video in content marketing
Online video is quickly becoming the primary way for people to consume content. With that in mind, small…
Wednesday, February 11, 2015 -
Social media changes to keep in mind for 2015
Social media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial…
Monday, January 05, 2015 -
Using affiliate marketing to grow your business
Affiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning…
Thursday, October 02, 2014 -
How to measure your social media strategy
Measuring the ROI from social media is a widely debated topic. Marketers around the world have their…
Thursday, September 11, 2014 -
Handling negative feedback on social media
Social media has become one of the most important and relevant forms of marketing, advertising and brand…
Tuesday, August 12, 2014 -
Using social media to grow your email list
Your email database is the most important and valuable marketing asset you will ever own. Email is the…
Wednesday, June 25, 2014 -
How to attract traffic to your website
It is important for businesses to have a website — and one that works on all devices. Once you have…
Thursday, May 15, 2014 -
Increase your Facebook reach without paying for advertising
It is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook,…
Friday, March 28, 2014 -
Creating visual content for social marketing
In an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from…
Wednesday, February 19, 2014 -
A guide to Google+ for small businesses
With more than 340 million users and adding 25,000 new users every day, Google+ is no longer a "ghost…
Wednesday, January 08, 2014 -
Ideas to promote your LinkedIn profile
LinkedIn, with its user base of 260 million-plus professionals worldwide, has become a hub for business…
Tuesday, December 17, 2013 -
How a content calendar can help your content marketing efforts
Reaching customers is tougher than ever among the crowd of so many businesses. The channels for content…
Monday, November 25, 2013 -
Using Twitter to reach new customers
Most businesses think of Twitter as a promotional tool, a way to announce new products or to divert…
Wednesday, November 13, 2013 -
A guide to LinkedIn company pages
LinkedIn now has a user base of more than 200 million members, making it the world's largest professional…
Wednesday, October 09, 2013 -
Using Quora for business
If you are an entrepreneur or small business owner, you should know about Quora. Founded by two former…
Thursday, September 19, 2013 -
Why your website needs to work across multiple devices
The majority of today's users consume media on multiple screens — smartphones, tablets and TV. From…
Wednesday, July 17, 2013
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