Mayur Kisani

Mayur Kisani is a marketer specializing in social media and interested in digital marketing, technology and football. He has consulted various companies and brands to establish and grow their digital presence. You can reach out to Mayur on Linkedin or via his email, contact@mayurkisani.com.

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Articles by Mayur Kisani

• 5 digital marketing strategies worth trying

  Tuesday, July 11, 2017

  ​As we all know, the marketing industry is fast-paced and constantly changing. Being agile is a challenge that marketers must overcome — trying new things and taking calculated risks are now crucial for marketing success and separate top marketing professionals from novices.

• Using Facebook for B2B lead generation

  Wednesday, June 28, 2017

  Facebook, with its daily active user base of more than 1 billion, can help businesses reach new audiences they may not have been able to reach otherwise. It has become an important tool for businesses as it can help them get found online more easily, create a community around the business, help promote content and develop a strong brand identity.

• Why your brand needs to build a chatbot

  Monday, March 13, 2017

  Facebook Messenger chatbots still seem like a futuristic innovation. But they're not. Chatbots are here to stay, with a large number of brands and companies building one and executing it extremely well. Investing time and money in chatbots has brought great results for those companies in terms of audience engagement, customer service, customer experience and more. Here are ways in which a chatbot can help your business.

• The advantages of competitive analysis

  Tuesday, February 28, 2017

  It's difficult to assign additional time and resources for social media when you're having a tough time with its ROI, but competitive analysis can help bring out great amounts of clarity for your social media marketing plan. Here are a four things you should do and ways in which a competitive analysis can help:

• How to measure social media ROI

  Wednesday, August 31, 2016

  ​Measuring the return on your social media efforts has been steadily increasing in importance. To justify spending money, time and resources on digital/social marketing has become crucial for marketing departments as well as the senior management of an organization. The investment made needs to demonstrate the positive effects on the organization's broader business goals.

• 5 reasons your Facebook ads aren’t working

  Wednesday, August 10, 2016

  All kinds of brands, big and small, are investing in Facebook Ads. They're using all kinds of ads, promoting via all kinds of content — be it images, videos, guides or even user-generated content. The wide variety of Facebook ad types help businesses fulfill various marketing objectives like generating leads and build awareness.

• 7 marketing trends that will dominate 2016

  Tuesday, December 15, 2015

  ​The online marketing field is a constantly changing and complex industry. Relevance and context are crucial aspects to stay in the game, as marketing constantly adjusts and reacts to changes in technology and attitudes.

• How to use YouTube for effective video marketing

  Friday, November 20, 2015

  YouTube is the second-largest search engine in the world, which means that it has immense marketing potential for companies and brands. Here's how companies and brands can effectively leverage these numbers to reach more of their target audience.

• How small businesses can use social media to increase sales

  Tuesday, September 29, 2015

  Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have — or are in the process of incorporating — a "buy button" and more features that favor e-tailers.

• Everyone wants video content, but how do you measure its impact?

  Wednesday, July 29, 2015

  ​As videos become increasingly popular, an important question for marketers has also arisen: How do we measure the effectiveness and ROI of our video content? TV's recent decline in viewership has been the result of the rise of video content marketing. But creating effective videos of substance and value does have its own costs, which must be justified by marketers to the company.

• 5 advantages of content marketing

  Tuesday, April 28, 2015

  Content marketing enables a brand to provide content that customers want (i.e. they pay attention to) in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics like the click.

• The rapid rise of video in content marketing

  Wednesday, February 11, 2015

  Online video is quickly becoming the primary way for people to consume content. With that in mind, small businesses should include video in their Internet marketing strategies or risk falling behind.

• Social media changes to keep in mind for 2015

  Monday, January 05, 2015

  Social media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial changes to its algorithm, which reduced the organic reach of business pages.

• Using affiliate marketing to grow your business

  Thursday, October 02, 2014

  ​Affiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning commission for sending new customers.

• How to measure your social media strategy

  Thursday, September 11, 2014

  Measuring the ROI from social media is a widely debated topic. Marketers around the world have their most important task set out for them: What are the benefits of their marketing efforts? Then arises the next question: Can the ROI from social media be measured?

• Handling negative feedback on social media

  Tuesday, August 12, 2014

  Social media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio, TV — but now they have a way to listen to their audiences via the same channel.

• Using social media to grow your email list

  Wednesday, June 25, 2014

  Your email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. It is opened every day and can help you reach your marketing objectives quickly.

• How to attract traffic to your website

  Thursday, May 15, 2014

  It is important for businesses to have a website — and one that ​works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business.

• Increase your Facebook reach without paying for advertising

  Friday, March 28, 2014

  It is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook, it is due to the increase in the amount of content, but many also believe that Facebook has decreased the reach of pages in order to make businesses pay for promoted posts and advertisements.

• Creating visual content for social marketing

  Wednesday, February 19, 2014

  In an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from the immense competition. We are skipping text altogether with the rise of visual social networks like Instagram and Pinterest, which allow marketers to show their creative prowess.

• A guide to Google+ for small businesses

  Wednesday, January 08, 2014

  With more than 340 million users and adding 25,000 new users every day, Google+ is no longer a "ghost town." You might be missing out on reaching your target audience if you choose to ignore this social network.

• Ideas to promote your LinkedIn profile

  Tuesday, December 17, 2013

  ​LinkedIn, with its user base of 260 million-plus professionals worldwide, has become a hub for business people from all walks of life who are on the lookout for new opportunities. Such a vast digital space can be the source of your next great opportunity, whether it be for your business or a great job. Here are a few ways to promote yourself and your personal brand on LinkedIn.

• How a content calendar can help your content marketing efforts

  Monday, November 25, 2013

  Reaching customers is tougher than ever among the crowd of so many businesses. The channels for content marketing — Facebook, Linkedin, Twitter, YouTube, Google+, Tumblr, Pinterest, Instagram, Slideshare and others — are constantly growing. With all of these factors, providing good, attention-grabbing content is vital to be heard in all of the noise. The pressure to create and publish timely and engaging content is higher than ever.

• Using Twitter to reach new customers

  Wednesday, November 13, 2013

  ​Most businesses think of Twitter as a promotional tool, a way to announce new products or to divert traffic to a website/blog. But it can also be used to reach new customers, and thus generate sales leads. The most important first step is to know what you want your tweets to accomplish. If you know your objective and your target audience, Twitter can be as effective for a small company as a large one.

• A guide to LinkedIn company pages

  Wednesday, October 09, 2013

  LinkedIn now has a user base of more than 200 million members, making it the world's largest professional network. That is a huge potential audience for your company to reach out to and a large venue to promote your products and services. Although it is common for companies to just set up a company page, most companies are not able to harness the full potential of the platform.

• Using Quora for business

  Thursday, September 19, 2013

  ​If you are an entrepreneur or small business owner, you should know about Quora. Founded by two former Facebook employees, Adam D'Angelo and Charlie Cheever, this easy-to-navigate Q&A site has been growing considerably and generating a lot of buzz.

• Why your website needs to work across multiple devices

  Wednesday, July 17, 2013

  The majority of today's users consume media on multiple screens — smartphones, tablets and TV. From checking email to surfing to tweeting about a TV show or finding out about a product, your customers are mobile and spend a considerable amount of time on these screens, away from the desktop computer.