Mayur Kisani

Mayur Kisani is a marketer specializing in social media and interested in digital marketing, technology and football. He has consulted various companies and brands to establish and grow their digital presence. You can reach out to Mayur on Linkedin or via his email, contact@mayurkisani.com.

Articles by Mayur Kisani

• 5 digital marketing strategies worth trying

  ​As we all know, the marketing industry is fast-paced and constantly changing. Being agile is a challenge…

  Tuesday, July 11, 2017

• Using Facebook for B2B lead generation

  Facebook, with its daily active user base of more than 1 billion, can help businesses reach new audiences…

  Wednesday, June 28, 2017

• Why your brand needs to build a chatbot

  Facebook Messenger chatbots still seem like a futuristic innovation. But they're not. Chatbots are here…

  Monday, March 13, 2017

• The advantages of competitive analysis

  It's difficult to assign additional time and resources for social media when you're having a tough time…

  Tuesday, February 28, 2017

• How to measure social media ROI

  ​Measuring the return on your social media efforts has been steadily increasing in importance. To justify…

  Wednesday, August 31, 2016

• 5 reasons your Facebook ads aren’t working

  All kinds of brands, big and small, are investing in Facebook Ads. They're using all kinds of ads, promoting…

  Wednesday, August 10, 2016

• 7 marketing trends that will dominate 2016

  ​The online marketing field is a constantly changing and complex industry. Relevance and context are…

  Tuesday, December 15, 2015

• How to use YouTube for effective video marketing

  YouTube is the second-largest search engine in the world, which means that it has immense marketing potential…

  Friday, November 20, 2015

• How small businesses can use social media to increase sales

  Consumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and…

  Tuesday, September 29, 2015

• Everyone wants video content, but how do you measure its impact?

  ​As videos become increasingly popular, an important question for marketers has also arisen: How do…

  Wednesday, July 29, 2015

• 5 advantages of content marketing

  Content marketing enables a brand to provide content that customers want (i.e. they pay attention to)…

  Tuesday, April 28, 2015

• The rapid rise of video in content marketing

  Online video is quickly becoming the primary way for people to consume content. With that in mind, small…

  Wednesday, February 11, 2015

• Social media changes to keep in mind for 2015

  Social media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial…

  Monday, January 05, 2015

• Using affiliate marketing to grow your business

  ​Affiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning…

  Thursday, October 02, 2014

• How to measure your social media strategy

  Measuring the ROI from social media is a widely debated topic. Marketers around the world have their…

  Thursday, September 11, 2014

• Handling negative feedback on social media

  Social media has become one of the most important and relevant forms of marketing, advertising and brand…

  Tuesday, August 12, 2014

• Using social media to grow your email list

  Your email database is the most important and valuable marketing asset you will ever own. Email is the…

  Wednesday, June 25, 2014

• How to attract traffic to your website

  It is important for businesses to have a website — and one that ​works on all devices. Once you have…

  Thursday, May 15, 2014

• Increase your Facebook reach without paying for advertising

  It is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook,…

  Friday, March 28, 2014

• Creating visual content for social marketing

  In an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from…

  Wednesday, February 19, 2014

• A guide to Google+ for small businesses

  With more than 340 million users and adding 25,000 new users every day, Google+ is no longer a "ghost…

  Wednesday, January 08, 2014

• Ideas to promote your LinkedIn profile

  ​LinkedIn, with its user base of 260 million-plus professionals worldwide, has become a hub for business…

  Tuesday, December 17, 2013

• How a content calendar can help your content marketing efforts

  Reaching customers is tougher than ever among the crowd of so many businesses. The channels for content…

  Monday, November 25, 2013

• Using Twitter to reach new customers

  ​Most businesses think of Twitter as a promotional tool, a way to announce new products or to divert…

  Wednesday, November 13, 2013

• A guide to LinkedIn company pages

  LinkedIn now has a user base of more than 200 million members, making it the world's largest professional…

  Wednesday, October 09, 2013

• Using Quora for business

  ​If you are an entrepreneur or small business owner, you should know about Quora. Founded by two former…

  Thursday, September 19, 2013

• Why your website needs to work across multiple devices

  The majority of today's users consume media on multiple screens — smartphones, tablets and TV. From…

  Wednesday, July 17, 2013