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Handling negative feedback on social media
Mayur Kisani MarketingSocial media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio, TV — but now they have a way to listen to their audiences via the same channel.
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Just how wide is the World Wide Web?
Ross Lancaster and Kaylee Nelson Science & TechnologySince its inauspicious debut in 1991, the World Wide Web has seen unprecedented technological growth. In a mere 25 years, it has gone from being just a dream of a British computer scientist to an inescapable part of the modern world — whether it be for business, social networking or general information.
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3 powerful marketing tools to create customers for life
Sydni Craig-Hart MarketingAs a small-business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services to everyone in the world, right? You’re simply trying to sell your product or service to the people who want and need it most.
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Is Facebook’s influence shrinking for brands?
Emma Fitzpatrick MarketingFacebook has more than 1 billion users internationally. Twitter and Instagram are still lagging behind in users with about 200 million. Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.
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Trade show marketing effort soars into rebranding campaign
Karin Roberts MarketingCreating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let's take a look at how Stewart Industries International approached a rebranding effort and the results of that change.
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Repetition: Making prospects remember your key messages
Joe Latta MarketingThink about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three (plus or minus one) main benefits your service/product will provide to your prospect? Even better. Did your prospect remember them? Don't be so sure.
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How to avoid a bodaciously bad graphics gaffe
Brie Ragland CommunicationsMarketing and communications is a tricky business. Take for instance this recent jaw-dropping Teenage Mutant Ninja Turtles movie poster incident (a real cowabunga no-no).
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Your headline matters — possibly more than your article
Lauren Swan CommunicationsWhen 86-year-old James Lincoln Collier wrote a newspaper column with a racial slur directed at President Barack Obama in the headline, he was probably expecting people to read his article and realize his overall agenda. Most didn't.
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How to market your association — without breaking the law
Valerie Hunt Association ManagementCanada's Anti-Spam Legislation, effective July 1, threatens to turn nonprofit membership and marketing teams into outlaws. Have you evaluated your communication plan to make sure you're operating within legal boundaries?
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Are we on the cusp of a visual renaissance?
Michael J. Berens Interior Design, Furnishings & FixturesA growing emphasis on visual communication and quality has elevated the public's awareness of design, from graphics to fashion to products to interiors. A more visual culture will create more demand for good design. That should be good news for designers of all stripes.
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