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Writing the letter that gets you more referrals
Jeffrey Dobkin MarketingWhat's the best way to get more referral business? It's by writing a thank-you letter. Here's how it works: First, you get a referral. I know — I'm as surprised as you are, but sometimes it happens. Someone liked you, and somewhere down the line they passed on some good words to a new customer or prospect who calls you.
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Your promotional bio: Is it a boon or a bust?
Fred Berns CommunicationsMany of the people who need to know you, don't. Your prospects don't. Your website visitors don't. Even your clients don't. That's because, if you're like most business professionals, your promotional bio undersells you and fails to give credit where credit is due. Problem is, you can't effectively sell your services and products unless and until you can sell yourself. The personal sale is the most important sale you ever make.
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Will Facebook force advertisers to forget about tracking cookies?
Danielle Manley MarketingAdvertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them. Now, Facebook is taking technology one step further with the introduction of two new advancements.
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HubSpot CEO discusses the new approach to online marketing
Marc Wayshak MarketingAs the first inside salesperson for PTC, a Needham, Mass.-based software company, Brian Halligan got his start cold-calling until his "fingers bled," he quipped during a recent interview. Later, when a venture capitalist enlisted him to bring the PTC playbook to a host of portfolio companies, he realized that old industry standbys needed a drastic overhaul if marketers hoped to cut it in an increasingly social-centered world.
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Show, don’t tell: The PT’s guide to visuals on social media
Charlotte Bohnett Medical & Allied HealthcareIn college, I took my fair share of creative-writing courses, and every instructor's favorite prescription for effective writing was, "Show, don't tell." Now, as I examine the evolution of social media, those words ring even truer than they did when I was scribbling my way through sonnet stanzas.
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Stop storytelling and start story‑sharing
Timothy Clark Interior Design, Furnishings & FixturesWhen it comes to marketing, it's time to start differentiating your home improvement company from everyone else. And here's how to do it. For decades, home pros have told the story of their business. One company was founded by two brothers who learned the trade from their hard-working father. Another has been in business since 1946. This one has earned 17 major awards, and that one has a five-star rating.
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Using affiliate marketing to grow your business
Mayur Kisani MarketingAffiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning commission for sending new customers.
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4 communication trends your business needs to know and use
Emma Fitzpatrick MarketingFrom Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving. But never before have the changes been so drastic or rapid. As communication habits change, businesses need to follow suit in order to stay current and continually resonate with customers.
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3 trends integral to marketing your business
Emma Fitzpatrick MarketingWhat trends does your business need to keep afoot of in the marketing world? We've got the top three biggest trends in marketing and communications below. Read on to unlock the secrets and keep your business a step ahead of the rest.
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How to measure your social media strategy
Mayur Kisani MarketingMeasuring the ROI from social media is a widely debated topic. Marketers around the world have their most important task set out for them: What are the benefits of their marketing efforts? Then arises the next question: Can the ROI from social media be measured?
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