MultiBriefs - Your source for industry specific News Briefs

Is standing out a problem? Discover the ‘only’ solution

Fred Berns Interior Design, Furnishings & Fixtures

Why you? That's the question on the minds of everyone you seek to influence. How well you answer that question determines how successful you'll become in your interior design career and business.

The real downside of spam

Randall Craig Communications

Consider the following scenario. You get a phone call from a key client or a distraught family member: "Didn't you get my email?" They are clearly upset that you "ignored" them. They see evidence that they are not your priority. You are unresponsive. You don't care. Or maybe, your spam filter was doing just a bit too good a job.

Machines serving people: A continuous debate

Linchi Kwok Travel, Hospitality & Event Management

Every time when a machine replaced labors in an assembly line, we gave a big round of applause. Now, when machines are replacing the service staff in hotels, shall we make a big toast to celebrate a new revolution? Or shall we mark it the beginning of "the end of humanized service" in the hospitality industry? As customers, we probably have had enough negative experience with those automatic services provided by machines, such as calling the cable or telephone companies. Now that Starwood is introducing a "Botlr," or robotic butler to the Aloft Hotels, will the hospitality industry follow the same path of other businesses, offering more "cold" automatic services?

3 powerful new ways your business can use social media

Emma Fitzpatrick Marketing

The longer social media thrives, the bigger the role it will play in companies. Today, 81 percent of businesses both small and large are using social media. Out of those, 94 percent use it to communicate marketing messages.

What’s first? How sequencing can improve your persuasion and win…

Joe Latta Marketing

When it comes to proposals and presentations, order matters. In fact, studies have found that even with outstanding, prospect-focused content, changing just its sequence can have profound effects on a prospect's understanding, recall and impression of your key messages.

How Twitter is literally changing our world

Suzanne Mason Communications

When the word revolution comes to mind some may immediately associate it with a violent overthrow of a government regime. Nowadays, it can also be defined as a movement of changing socioeconomic norms. What happens when a social media platform becomes a crucial component of that change?

What you need to know about ALS and the fundraising activity making history

Christina Nava Marketing

Before the viral phenomenon of the ALS Ice Bucket Challenge surfaced, many people had no idea what ALS was unless they were affected by the disease or knew someone who had it. But thanks to the Internet exploding with this new marketing strategy, the disease has been brought to light with donations pouring in.

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