Fred Berns

Fred Berns speaks to, coaches and writes promotional copy for interior design professionals worldwide. For information about his services and products, visit InteriorDesignBusiness.net or contact him at Fred@FredBerns.com or 303-589-3013.

Articles by Fred Berns

• How to turn your brand into a phrase that pays

  Branding has become big business among interior design professionals as they strive to get heard above…

  Monday, April 15, 2019

• What it means when you get their questions but not their business

  If it hasn't happened yet, it probably will: a prospect seeks your advice on furnishings, then goes online…

  Monday, March 25, 2019

• Cater to your ‘currents,’ and you’ll beef up your bottom line

  Looking to build your interior design business? Look no further than your current clients. After all,…

  Friday, March 15, 2019

• Allow yourself to set — and get — higher fees

  If you’re an interior design professional, only one person will prevent you from setting and getting…

  Friday, January 18, 2019

• Meaningful marketing: Use wise words and avoid wimpy ones

  So, you're a designer with an "intuitive eye for scale and proportion." Or, you're a showroom manager…

  Friday, January 04, 2019

• ‘Look the part’ and the new year will be your best year

  This is the time of year that companies in most every industry, in most every market set goals for the…

  Wednesday, December 19, 2018

• Plan your route and you’ll reach your 2019 destination

  Many interior design professionals use the holiday season to reflect on the year that was. You’re wise…

  Tuesday, December 11, 2018

• 8 reasons you fail to get your fees

  ​If you're feeling overworked and underpaid this time of year, don't blame your clients. Chances are…

  Monday, January 08, 2018

• ‘Write’ the wrongs, if blogging isn’t working

  More and more interior design professionals are adding blogging to their marketing mix — with good…

  Tuesday, December 12, 2017

• Real estate stagers can and should offer design services

  The most financially successful interior design professionals are often the most diversified. They have…

  Monday, November 13, 2017

• Keys to a powerful partnership with interior designers

  What's the best way for companies to increase sales to leading interior designers? Help them help themselves.…

  Monday, September 25, 2017

• ‘Interior consulting’ paves the way for projects and profits

  Want to make it big as interior design professional? Then start small. Start out by promoting yourself…

  Thursday, August 24, 2017

• Don’t get bamboozled by these interior design business blunders

  If your interior design business isn't where it could be and should be this summer, you might blame it…

  Tuesday, June 27, 2017

• If your interior design website is weak, it’s time for a tweak

  Is your website working? Is it attracting lots of visitors, lots of "buzz," and lots of business? If…

  Monday, June 19, 2017

• Designers should tell all, if they want to sell all

  If you're not earning the income you could be, or should be, that may have nothing to with the interior…

  Tuesday, January 10, 2017

• Interior designers should be meaningful about their marketing

  ​So, you say you'll market your interior design business more in the year ahead? Why? Marketing is…

  Tuesday, December 13, 2016

• Successful interior designers find power in their pipelines

  If disappointing sales are your problem, there's a simple solution: Pump up your pipeline. You can quickly…

  Monday, October 31, 2016

• Leading designers ‘take it to the top’ to boost sales

  Show your best before you discuss the rest. That's the selling strategy of some of the most financially…

  Wednesday, August 31, 2016

• What interior designers can learn from Dr. Phil

  Looking to get a better return on the investment of money and time you put into promoting your interior…

  Wednesday, June 01, 2016

• Designers beware: The terrible 10 selling sins

  When it comes to selling, many interior designers have discovered the hard way that avoiding the wrong…

  Tuesday, April 12, 2016

• 5 guidelines to get the 2016 goals you set

  ​Those interior design professionals who focus and follow through on the most ambitious goals often…

  Monday, January 18, 2016

• Use a January letter to give yourself a raise

  Interior design professionals should think of January as "show and tell" time — and a swell time to…

  Tuesday, January 05, 2016

• Self-selling is key to your interior design career

  If you're planning a career in interior design, you should promote yourself as if your career and your…

  Wednesday, December 02, 2015

• ‘Don’ts’ don’t matter when promoting your interior design career

  Too many interior designer professionals dwell on their "don'ts." Don't make that mistake. Don't tell…

  Wednesday, September 30, 2015

• Learning from your losses will set you up for success

  Too many interior design professionals have committed too many business blunders, and their incomes have…

  Wednesday, September 09, 2015

• Relationships bring results for interior design industry partners

  ​If your challenge is to increase your business with interior design professionals, here's your solution:…

  Wednesday, August 26, 2015

• ‘YOU-SPs’ and lead stories distinguish designers

  Do the people you need to know…know you? Do they know all that you do? All that you can do? When they…

  Tuesday, August 04, 2015

• Success shortcut: Reach out to the right realtors

  If "How do I work with higher-caliber clients?" is your question, successful local realtors may have…

  Wednesday, July 15, 2015

• Lessons can be learned when interior designers get ‘shopped’

  If your prospects are "shopping" you, they're not shafting you. They're doing you a favor. Most interior…

  Tuesday, May 19, 2015

• Use ‘cost’ to close interior design sales

  When it comes to pricing, most interior design professionals focus only on what it costs prospects to…

  Tuesday, May 05, 2015

• 12 truths about your best interior design prospects

  You work hard to get your best interior design prospects to know you, but do you know them? Perhaps not,…

  Tuesday, April 21, 2015

• Interior designers should hunt eagles, not turkeys

  Eagles, not turkeys. Follow that client strategy, and you'll fly high from this point onward. Looking…

  Tuesday, March 31, 2015

• Speak up! Public speaking is good for business

  Public speaking is a good way for interior design professionals to create credibility, establish expertise…

  Tuesday, March 03, 2015

• Build your design business with a powerful Houzz profile

  If Houzz.com is going to work for you, you need to put some work into it. That's one of the takeaways…

  Tuesday, January 20, 2015

• What design professionals don’t do in 2015 may be the key to success

  The holiday season is a good time to look ahead, as well as back, as you think about your interior design…

  Wednesday, December 03, 2014

• Interior designers can make magic — and money — through voicemail

  What do callers hear when they don't hear you? What you say — or don't say — on your voicemail can…

  Monday, November 24, 2014

• 7 paths to peak profits for interior designers

  ​Interior design professionals can boost their bottom line and have a fantastic finish to 2014 if they…

  Tuesday, October 14, 2014

• ‘Now’ is how to build your interior design business

  Interior design professionals can't grow their profits simply by convincing prospects to buy. The key…

  Wednesday, September 24, 2014

• Blow your horn, toot your flute and watch your sales soar

  If you're not getting clients you want — and the income you need — it's not your competitors' fault.…

  Tuesday, September 16, 2014

• Is standing out a problem? Discover the ‘only’ solution

  Why you? That's the question on the minds of everyone you seek to influence. How well you answer that…

  Wednesday, September 10, 2014