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Press releases: Double the chance your release will be published
Jeffrey Dobkin MarketingWhen writing a press release write the "objective" first. The objective is the specific reason of why you are writing the release. What do you want to achieve? What do you want to happen? Most of my press releases are about marketing products. So I ask myself in a more sober — I mean somber — moment, "If the press release works perfectly, what do I want the reader to do?"
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Overcoming price objections: How to turn bellyachers into believers
Fred Berns RetailWhat do you say when they say you're too expensive? That's a vexing question for those who fear and fight the idea of price objections. For all too many business professionals, questions about their price cause anxiety at best, and a conviction that they have to cave in and slash their fees at worst.
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Purina at the forefront of pet food marketing trends
Jackie Bay Pet CareThe recent launch of Just Right dog food by Purina is a bold step in pet food marketing. This launch of a customizable or build-to-order product, is a crossover from an important consumer trend. According to a report by DataMonitor, Consumer and Innovation Trends in Pet Care 2014, the "Made For Me" consumer trend is one of eight that are shaping innovation within the pet industry.
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No more like gates: Rethinking your Facebook marketing plans
Jessica Taylor MarketingJust as you were on the trend of increasing your "likes," now you have to start all over with your Facebook marketing tactics. Beginning tomorrow, Facebook is taking down the "like gate" — when you force Facebook users to like your Page.
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The 100-to-1 rule: Creating the best headlines
Jeffrey Dobkin MarketingNobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don't like to waste time writing copy that isn't going to be used, it's just as important to edit severely as it is to write succinctly.
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Getting past gatekeepers to reach high-level decision-makers
Marc Wayshak MarketingAt one time or another, all salespeople have been confronted with the dreaded gatekeeper — that office assistant or administrator who intercepts sales calls, blocking you from talking to the high-level prospect you want to reach.
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Timing is critical in social media: A lesson from Chrissy Teigen
Linchi Kwok CommunicationsNobody knows from exactly when social media became the primary source for "up-to-the-second" news, but everybody recognizes the power of social media in communications. Twitter is one of the most powerful tools where people receive news updates. According to Twitter's official website, there are 271 million monthly active users on Twitter, and the website publishes 500 million tweets per day.
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Halos and pitchforks: The power of a positive first impression
Joe Latta MarketingYou never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it's as important as ever. In fact, even the briefest of first impressions can become the lens through which a prospect views all of your remaining messages.
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Social becomes sales: Facebook, Twitter to battle over e-commerce
Emma Fitzpatrick RetailEstablishing a social presence for your business is no longer optional. Social has become the customer service line, a satisfaction meter, a fan club and your personal brand bulletin board. Not surprisingly, a whopping 92 percent of marketers already know social media is really important for their business.
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Top menu-branding tips that will ring up sales
Kay Corriere Travel, Hospitality & Event ManagementBranding is more than just your name and logo. Customers' perceptions, based upon outside forces, often color the interpretation of our message. When you see the term "comfort food," you rarely think of a fine-dining experience. When you see the phrase "value-family oriented," a five-star, Michelin-rated resort does not pop into your mind.
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