Jackie Bay

Jackie Bay is a marketing and market research professional with 20 years of experience helping consumer and professional brands succeed. She founded Strategic Pet in 2013 to leverage her unique experience in the animal health and CPG industries. She writes a monthly blog on issues relevant to brand marketers.

Contact Jackie Bay:

Articles by Jackie Bay

• Purina at the forefront of pet food marketing trends

  Friday, November 07, 2014

  ​The recent launch of Just Right dog food by Purina is a bold step in pet food marketing. This launch of a customizable or build-to-order product, is a crossover from an important consumer trend. According to a report by DataMonitor, Consumer and Innovation Trends in Pet Care 2014, the "Made For Me" consumer trend is one of eight that are shaping innovation within the pet industry.

• New pet foods targeting niche groups

  Friday, April 11, 2014

  Pet product segmentation on small, large and especially toy breeds is increasing. Here is a look at some products that are targeting specific niches in the pet food market.