-
4 last-minute marketing tips to make your holiday season shine
Emma Fitzpatrick MarketingWith chestnuts roasting, twinkle lights aglow and Christmas ads aplenty, the holidays are here, and the countdown is on. If your holiday sales, conversions or campaigns aren't shining as brightly as you planned, don't fret. It's not too late to pull out all the stops and transform this holiday season.
-
Selling in the new relationship economy
Jared Kligerman Business Management, Services & Risk ManagementWe often hear that history repeats itself. Some recent examples include: '60s funk rifts in Daft Punk's newest album, '70s fashion of bright, fun patterns, "vintage" filters for photographs, and the return to locally sourced produce. The business world is experiencing this as well.
-
Develop attainable business resolutions to resonate year-round
Ellyn Caruso Business Management, Services & Risk ManagementAs the calendar year draws to a close, it's beneficial to establish goals and set in motion a series of attainable business resolutions as we leap into 2015. Resolutions are typically lists loaded with specifics that quickly fall off the radar.
-
Thinking about a mobile website? 3 types exist, but only 1 is worthwhile
Randall Craig CommunicationsIf you use the Web on a mobile device, do you ever get frustrated by a site that forces you to pinch-and-zoom to read the content? Or a mobile website that seems to hide what you think is key information — like the street address and phone number?
-
4 Black Friday and Cyber Monday trends affecting holiday shopping
Emma Fitzpatrick RetailBlack Friday, Small Business Saturday and Cyber Monday — no matter what you call it, the 2014 holiday shopping season is officially in swing. More brick and mortar stores were even opening their doors a day early on Thanksgiving, which certainly caught the eye of shoppers and critics alike.
-
Prospecting isn’t an event, it’s a campaign
Marc Wayshak MarketingBill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit, if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. Does this sound familiar at all to you?
-
How your business can get ready for Small Business Saturday
Jennifer S. O'Reilly RetailLocal businesses cannot survive without their customers and the revenue they generate with each sale. These small businesses get support from the generic public and community, but they can also support each other as well. With that in mind, American Express created Small Business Saturday in 2010, and Nov. 29 marks its fifth year of celebration.
-
The anti-Facebook revolution begins
Emma Fitzpatrick MarketingA few months back, Princeton researchers made a prediction that Facebook will lose 80 percent of its users between 2015 and 2017. With 2015 rapidly approaching, the anti-Facebook sentiments remain: too many ads, not enough organic reach, and too many complaints about the ever-changing privacy policy.
-
Bending neon: Fading light on a special skill
Domenic Urbani ManufacturingI have been working in the sign industry since 1984. I began my apprenticeship as a neon bender two years later. During that period, neon was the predominant light source for channel-letter signs — with the exception of the occasional channel-light system, an early version of what we now know as CFL. Since neon was pretty much the only reliable and efficient product available, neon work was abundant, and the neon tube bender was in demand.
-
Taking advantage of the speed of today’s business world
Randall Craig MarketingThe world is changing. It's getting smaller. Ironically, the smaller it gets, the more choice there seems to be. Entire industries are being collapsed: The music industry, the book publishing industry, and the newspaper industry are just a few that are in complete disarray.
All Marketing Articles