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Building a website that converts
Randall Craig MarketingHave you ever considered what makes an effective website? You might think that it is great design, easy-to-find information and intuitive functionality. These may have made the list in 2002 (or even 2012), but certainly not today. Many marketers now understand where the website fits into the mix. It is the hub to which every initiative (social media, advertising, media relations, direct mail, etc) drives. When the user arrives at the site, they experience great design, easy-to-find information and intuitive functionality. Then nothing happens.
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The inventor’s initial 10-step marketing plan
Jeffrey Dobkin MarketingOne of my readers asked, "How do I market a product?" Yeah, the question was just that simple. And here's your simple answer: Invest time, money or energy. Or just pick two. Or maybe it is just that simple.
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Creating the perfect social media strategy for your company
Cindy Woudenberg MarketingWhen it comes to creating an effective and innovative social media strategy for your company, there are many different steps necessary to successfully deliver your message across multiple platforms. To expand your audience with a smart online presence, engaging content is a must.
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The rapid rise of video in content marketing
Mayur Kisani MarketingOnline video is quickly becoming the primary way for people to consume content. With that in mind, small businesses should include video in their Internet marketing strategies or risk falling behind.
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Marketing when you’re busy gets the phone ringing when you’re…
Fred Berns MarketingToo many green industry companies use warmer weather and crowded calendars as reasons to put marketing on hold. Bad idea. As spring approaches, many owners of lawn and landscape firms, garden centers, nurseries and other firms have a lot on their minds other than promoting their services. But busy times are the best times to think about slow ones.
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Stay ahead of the competition with 4 new social features
Emma Fitzpatrick MarketingJust within recent days, four of the biggest social platforms rolled out new features. Seize these new social tools immediately to stay one step ahead of your competition. Learn what’s new on Facebook, Pinterest and Twitter while seeing how your brand can harness the power of Snapchat.
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Forget empowerment! What you need are self-directed employees
Hank Boyer Business Management, Services & Risk ManagementRemember when the latest buzzword was empowerment? The premise was that employees who were empowered would be more committed to successful outcomes because they had the ability to make decisions, commit resources, own the decision, etc. As someone was empowered, they also became more accountable for results. What's wrong with empowerment? Plenty!
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Managing your online reputation
Christina Thielst CommunicationsSocial channels provide tremendous opportunities to use your voice and find others with similar interests. Being on key social channels also makes it easy for customers, networkers and recruiters to find you and see if your education, skills, interests and goals match with their needs. However, careful consideration and management of one's reputation is imperative.
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Words can boost or block your business
Fred Berns Marketing"To be successful, you have to be unique," Walt Disney once said. "You have to be so different that, if people want what you have, they have to come to you to get it." Establishing your uniqueness, and differentiating your company depends a lot on the words you choose to use. How you describe your services and yourselves may well determine the quality and quantity of clients you attract.
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6 tips for fast text formatting in Microsoft Word
Joe Latta MarketingFor nearly 25 years, Microsoft Word has been the dominant word-processing application in the business world. But according to data from Microsoft's Customer Experience Improvement Program, today's professionals rarely use Word to its full capacity. In fact, they found that of its more than 1,200 functions, just five (paste, save, copy, undo and bold) account for nearly one-third of all function use.
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