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Instagram gains serious attention from marketers, advertisers

Suzanne Mason Marketing

In December, Instagram announced that the number of users on their platform surpassed 300 million. That is a 50 percent increase from the 200 million users nine months prior. Considered one of the fastest-growing social media platforms, Instagram has now surpassed the 288 million users of Twitter and has gained the attention of marketers as a serious competitor to help grow their business through visual marketing.

A cool trick for your business cards and marketing materials

Jarod Carter Medical & Allied Healthcare

I recently did some treatment trade with a graphic designer, and one of the things she suggested for my marketing materials was quite interesting and not yet widely used among PTs. Have you seen those square bar codes that utilize a lot of little squares rather than all vertical lines? For those of you who don’t know, they are called QR codes (quick response codes), and people scan them with their smartphones. QR codes can cause a few different things to happen, but I'll just explain the two I feel are most applicable to us private practice owners.

Should your business be on Snapchat?

Emma Fitzpatrick Marketing

Since Snapchat announced their new Discover feature that highlights brands, the number of businesses and media moguls joining the app seems to have skyrocketed.

Don’t let negative reviews break you

Jessica Taylor Communications

Whether you're a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it.

Infographic: Why you should be marketing with social media

Kaylee Nelson Marketing

For as long as there have been businesses, there has been the promotion of those businesses. Business owners have always faced the challenge of how to get new customers through the door. Thus, the concept of marketing is not a new one — but the methods in how to do so are constantly evolving. First, it was catalogs and print ads, then radio and television, then static websites — and finally social media.

Personal marketing: Are you a ‘pro’ or ‘no’?

Fred Berns Marketing

How good a self-salesperson are you? How effective are you at attaching value to who you are and what you do? Those are critical questions, considering the power of the personal sale. In today's competitive marketplace, you can't do the best job of selling your stuff until you do the best job of selling yourself.

Newsjacking: 3 questions to ask before your brand participates

Emma Fitzpatrick Marketing

You want your business to be on the front page of the newspaper and on the tip of everyone's tongue. While this goal seems lofty, an easy way to accomplish it is by newsjacking. Newsjacking is when your brand tracks the top news stories — either locally or nationally — and injects your company into the topic.

Success may be ‘only’ a word away for garden centers

Fred Berns Facilities & Grounds

Independent garden centers today face more competition than any other division of the green industry. There are now more than 16,000 garden centers in America, and home owners planting their spring gardens this year have more buying options than ever before. In addition to their local garden store, they can turn to supermarkets, convenience stores, big-box outlets, nurseries, online retailers and other resources for their plants, bulbs and other gardening needs.

Don’t like snooping? Follow these 5 steps to move off the grid

Randall Craig Science & Technology

With so much discussion about privacy, confidentiality and government snooping, is it any wonder that some people have decided to move off the grid, and become "Web invisible"? Others more closely monitor their Web profiles, and either partially or completely remove themselves. And what about those who choose to remove themselves as a matter of principle? They may see their personal information as personal — and view corporate or government use of this information as exploitation.

4 ways to make content marketing more successful

Emma Fitzpatrick Marketing

Content marketing has been gaining traction for years. It's one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper.

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