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Pinterest’s new buyable pins benefit businesses and users
Katina Hernandez RetailSocial media juggernaut Pinterest is adding a new benefit to their popular social scrapbooking website in the coming months: the ability to purchase pinned items through a new "Buy it" button. Until now, Pinterest has served mainly as a website reserved for planning, and the company hopes the new foray into the e-commerce market will make the website more interactive and satisfying to users.
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‘Oh, I forgot to mention ...’
Jeffrey Dobkin MarketingIt's your reason to call. It's what you didn't tell them in your letter, postcard or your last phone conversation. Sure, you're continually mailing your best prospects to get them to call you — or at least that's the primary objective of the mailing pieces I create for my clients. And you're mailing to customers all the time to make sure you keep up your relationship with them, where your calling goals lean toward continually building their confidence and loyalty.
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Which is the best social media site for your business?
Emma Fitzpatrick MarketingNew social media sites pop up constantly. Have you heard of the two newest players in the social game, Meerkat and Periscope? Whenever a new form of social emerges, of course you check it out. After all, you — and your business — should always be on the forefront of trends. Plus you want to know, "Is this a good fit for my business?"
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Verizon-AOL deal ushers in a new era of advertising
Scott Rosenblum MarketingThe last 10 years have brought about massive change in the advertising world. Who would have thought we'd go from "Mad Men" drawing up campaigns on poster board to techies devising systems that bid that same advertising out to thousands of advertisers and place the ad in milliseconds?
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Google adding tweets to search results: How you can optimize this
Emma Fitzpatrick MarketingHow often do you consider keywords when tweeting? Starting this week, you'll want to include many more keywords in tweets than you did before. Now, keyword optimization on Twitter is going to land you higher in search results.
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How to get (and keep) customers with an 8‑second attention span
Emma Fitzpatrick MarketingBad news: We no longer have an attention span longer than a goldfish. New research from Microsoft found that since 2000, the average human attention span has dropped from 12 seconds to a mere eight — one second shorter than that of a goldfish. That means most of you didn't even make it to this sentence.
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Taking the pain out of personalized marketing
Peter Moloney MarketingPredictive analytics improves marketing results. That's hard to dispute these days, but it's not quite right. Relevant messaging and attractive offers improve marketing results. Predictive analytics has the "potential" to help. It's only potential because there is so much involved in doing it right. There is a broad diversity of algorithms and approaches for all sorts of purposes.
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3 new social updates and how to use them in your business
Emma Fitzpatrick MarketingSocial networking seems to evolve faster than anything we've ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we're here to help you pinpoint exactly what's different.
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B2C communications on Facebook: What has changed over the years?
Linchi Kwok CommunicationsAs of March 31, Facebook reported 1.44 billion monthly active users — 936 million of whom access the website every day. Therefore, Facebook continues to be an essential social media platform for business communications. By 2012, 74 percent of Fortune 100 companies had already set up at least one Facebook page for business communications.
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Adding a touch of ‘class’ to garden center marketing
Fred Berns Facilities & GroundsSchool is in session at garden centers across the nation. More independent centers are offering more classes on more topics than ever before. It's a way to educate their customers, to be sure, but it's also a way to stand out and get noticed in an increasingly crowded marketplace.
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