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Using SQL to the make the most of your small business data
Lonny Alfred MarketingDo you know the answers to some basic questions about your business? Are you getting more customers or fewer this month compared to last? What percentage of customers are active on your platform? Who are your most active users? Who are your most valuable customers?
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Use the 4C formula to double your closing ratio
Fred Berns RetailBusiness professionals who struggle to close sales need only follow the 4C formula. Determine the conflicts — the biggest challenges and pains a prospect faces that your product or service may resolve. Then communicate your ability to help him or her overcame that discomfort.
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Webinar recap: Engaging your members with marketing automation
MultiView Association ManagementMembers continue to grow their expectations at precisely the same time organizations are feeling a resource crunch. At the same, many are spending significant time and money on social media, often with a dubious return on investment. Is marketing automation the solution — or is it just another expensive time sink?
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How to harvest the power of bloggers in 5 steps
Emma Fitzpatrick MarketingLanding a business profile on the cover of The New York Times seems like all your business could ever hope for. But there's another form of media that can move the needle for you far more. Though, it may not be quite as prestigious, it's much easier to achieve.
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Instagram steals social spotlight: 3 ways to make your business shine
Emma Fitzpatrick MarketingIf you’ve been on Instagram lately, then you may have already spotted a couple changes. The Instagram site now has much larger pictures and closely mirrors the layout of its app. Speaking of which, the "Explore" section of the app has a different format. Now, trending places and hashtags are prominently displayed and updated in real-time. Here, you can search for top trends, places, tags and users all at once. Granted, these changes seem small, but their end goal is not. Instagram wants to become the next social media destination for news.
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Why aren’t you personalizing your marketing?
Peter Moloney MarketingAre your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?
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4 ways to connect after Safari starts blocking ads
Emma Fitzpatrick MarketingEveryone was buzzing recently about Apple’s newest venture — Apple Music, a Spotify competitor. There was something far more important that was also announced during Apple's Worldwide Developer Conference. When Apple releases iOS 9, adblocking will be available on Safari’s desktop and mobile browser. Kiss your mobile ads' effectiveness goodbye. However, you can pivot your marketing and advertising strategy to get ahead of this problem.
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You won’t believe this shocking fact about clickbait headlines
Randall Craig MarketingHave you ever been tricked into reading an article, blog post or viewing a video because of the headline? Not the descriptive type of headline (such as "Writing Great Headlines"), but the kind that reels you in, like a helpless fish on a line.
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How to cultivate brand authenticity for your business
Emma Fitzpatrick MarketingBrand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term means. Typically, you know it when you see it — and when you don’t. For example, Spirit Airlines was in the hot seat recently for automating their social media platform, everything from posts to replies. Customers looking for that personal touch got bombarded with canned responses. Yikes.
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How your business can get a PR story this summer in 5 steps
Emma Fitzpatrick MarketingPublic relations versus advertising: the age old debate has been solved. We're inundated with ads now more than ever. Throughout the course of one day, we see an incredible 5,000 ads. That's one every 11.5 seconds. And how many of those can you ads can you recall? For most, the number is low. Much of the time, our brains barely see these ads — which means their messages certainly aren't sticking.
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