MultiView
Articles by MultiView
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How do your customers see your brand?
Thursday, April 30, 2020We’ve seen countless “how to improve your marketing” articles over the years, often with a paragraph on the importance of noting click-throughs and other impression statistics. I’ve even written some, myself!
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Ready to bust some B2B marketing myths?
Friday, April 10, 2020Marketing is always evolving. Whether it’s with the advent of new technologies, an expanding consumer base, or even changing markets, there is always something new happening. This comes with benefits and drawbacks. For those working on marketing strategies for B2B companies, that changing nature can leave them wondering what they should, and should not, be doing. With all this change, contradictions are to be expected, and what we’re left with are myths. I’ve compiled a few of those myths down below to let you know what could actually work for you.
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Refining your 2020 B2B email marketing efforts
Thursday, March 26, 2020How are your 2020 marketing campaigns going so far? Are you seeing higher conversion rates? Perhaps your website is receiving more attention than ever before. Or, maybe not so much
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Original research is high-octane fuel for B2B marketing
Friday, March 13, 2020Recently, the latest State of Original Research for Marketing was published. In reading the report, there’s a ton of valuable content included.
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Is long-form content dead?
Friday, March 06, 2020The digital revolution that has overtaken our society in recent years has completely changed the way we interact with content, whether that’s in the B2C or B2B world. In our day-to-day lives, we’re constantly bombarded, whether it’s through our phones, our computers, our televisions or even through print. Stop for a moment and think about your own life. How has your relationship with content evolved?
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Using webinars in your B2B marketing
Thursday, February 27, 2020When was the first time you experienced a webinar? Maybe it was used as a training method for your first day on the job. Maybe you used it for lead generation or as a sales technique. Whatever the experience, you probably realized how essential webinars are for businesses.
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Building authenticity in the B2B marketing world
Thursday, February 20, 2020If you think about that billboard advertising a pint of Ben & Jerry’s ice cream, you know what lies ahead: A delicious snack featuring chunks of chocolate chip cookie dough, brownie gobs, and some creamy vanilla ice cream. Now how does this experience transfer over to the B2B world? So many companies are offering improved efficiency, miracle software platforms, and better conversion rates. But how do they actually stack up, and how can one trek through countless buzzwords to find out if their promises are kept? The answer lies in creating an authentic marketing strategy.
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Should brand building be part of your B2B strategy?
Friday, February 14, 2020Amazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” In building a brand, he is now the first centibillionaire on Forbes’ wealth index. Say what you want about Bezos, but results speak volumes. In marketing, branding counts. It is the identity of your company. It gives your business a face and a voice.
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Webinar: The importance of protecting assets
Wednesday, February 01, 2017OJM Group principal David Mandell, JD, MBA, reviews the importance of protecting assets for business owners, physicians and other professionals. In this webinar, he introduces the asset protection "sliding scale" and outlines basic tools for risk management and protection of personal and business assets.
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Webinar recap: Digital planning priorities
Wednesday, November 30, 2016Most organizations have no shortage of plans, but digital transformation is rarely front and center. What gets updated (and funded) next: the intranet, internet or extranet? Where do mobile apps, marketing automation and CRM fit in? And how can all of these be used to build competitive advantage?
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Webinar recap: Building a collaborative culture 2.0
Tuesday, October 04, 2016Why is it no surprise when a transformative new system (CRM, SharePoint, etc.) leads to disappointment? Or that people are resistant to its use? To effect real change and to be competitive in the marketplace requires powerful new systems — and a collaborative culture. This session provides practical tips on how to build that culture.
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Webinar recap: Implementing CRM
Tuesday, June 07, 2016Will client relationship management software grow your organization or solve all of your problems? Or will it be yet another costly system that saps your staff of productivity while barely being used? (Hint: It all depends on the implementation.)
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Webinar recap: Becoming a sleuth in online research
Friday, December 04, 2015The Internet is the biggest library of data of all time. Buried within it is information that can help improve business development, provide competitive intelligence, investigate potential fraud, and provide historical proof of claims.
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Webinar recap: 20 reasons why you shouldn’t invest a penny in social media
Friday, September 25, 2015Too often, associations (and their members) jump on the social media bandwagon, only to find out that it is a waste of time, and that viral, community, engagement and ROI are buzzwords at best. Find out why diving into social media may be the worst marketing decision you ever make.
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Webinar recap: Engaging your members with marketing automation
Tuesday, July 07, 2015Members continue to grow their expectations at precisely the same time organizations are feeling a resource crunch. At the same, many are spending significant time and money on social media, often with a dubious return on investment. Is marketing automation the solution — or is it just another expensive time sink?
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Webinar recap: Social media without wasting your time
Tuesday, June 09, 2015The age of social media experimentation is over, and this resource-gobbling activity needs to pull its own weight. So how do you really engage members and other stakeholders — without wasting your time? How can you generate "content" that demonstrates value, particularly when the competition is "free"? Social media expert Randall Craig shares practical advice and insight in this tight, content-focused free webinar.
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Demonstrate your expertise
Monday, November 11, 2013Become a thought leader in your industry or enhance your existing reputation by sharing your expertise via MultiBriefs original content.