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Using Pinterest to promote local businesses and events
Emma Fitzpatrick MarketingWhile it's intuitive to build a local following on most social outlets, doing so on Pinterest is a bit more complex. After all, Pinterest is a place for dreaming, driven by keyword searches. Locality isn't at the forefront of the platform. But you certainly can use Pinterest to market and promote your local business or event. Learn five ways you can use Pinterest for local marketing.
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10 tests to assess influence
Randall Craig Business Management, Services & Risk ManagementInfluencers can recommend you — or they can hurt you. They can bring your name to a completely new audience and provide unique insights because of their relationships. Developing strong relationships with them is important — but how do you know who they are? And more particularly, how might you assess the power of their influence?
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Use a ‘winner’s workbook’ to account for your accomplishments
Fred Berns MarketingIt may not say so on your website, social media sites or business card, but you're a sales and marketing specialist. You are, in fact, the sales and marketing director of your own personal corporation. The sooner you acknowledge that — and polish your skills in that capacity — the sooner you'll close more sales, seal more deals and earn the income you want and deserve.
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5 advantages of content marketing
Mayur Kisani MarketingContent marketing enables a brand to provide content that customers want (i.e. they pay attention to) in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics like the click.
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Marketing to the dog-lover lifestyle can mean big business
Jon Kurtz Pet CareWe often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc. Lifestyle identity can influence the neighborhoods or areas where we live — golf course homes, horse country, beaches, and homes built around private airstrips. It affects the clothes we buy, certainly our leisure activities, the charities we support and the friends we favor. Many people identify with more than one lifestyle, and this can often be the case within a single-family household.
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How to ensure your business avoids ‘Mobilegeddon’
Jessica Taylor Science & TechnologyStop me if you've heard this before: "Your website needs to be mobile-friendly." Companies have heard this mantra for years, but now a tangible penalty is in effect that punishes websites that don't render well on smartphones and tablets. Blame it on "Mobilegeddon."
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Meerkat and Periscope: What are they and how can you use them for marketing?
Emma Fitzpatrick MarketingForget writing about how fantastic last Sunday's brunch was (Facebook 2007). No need to microblog about it either (Twitter 2009). A colorful photo with perfectly arranged mimosas and scones is a step in the right direction (Instagram 2012). But now you can officially do better. Share live video of your entire meal (Meerkat and Periscope 2015).
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Forget campaigns: Build your marketing stack
Randall Craig MarketingMost marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships.
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What if you can’t afford predictive analytics in your budget?
Peter Moloney MarketingTwenty years ago, if retailers wanted a marketing piece to look good, they had to go to a professional graphics service to get it typeset and then a printer to get it printed. Now, everybody can do it on a PC. But then again, you can now use purpose-built templates to make your own just-about-anything — great-looking marketing pieces, websites, emails, you name it. In other words, you can go a long way for a lot less time and money these days.
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Will Google’s newest algorithm change affect your business?
Emma Fitzpatrick MarketingI know, I know. You've heard Google cry "Algorithm change!" before, and it seemed like nothing happened. But this time it's different. Unlike the last few updates, Google has said their newest algorithm change is going to be one of the biggest to date. Starting April 21, Google is going to penalize any websites that aren't optimized for mobile devices.
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