Jon Kurtz
Dog is Good, LLC, a lifestyle brand for dog lovers, creating original dog-themed gifts, home decor and apparel (for people). Because the company focuses on the emotional aspects of the dog-human relationship, they have been carefully observing the dog-lover lifestyle and the reaction of the market since the company's inception in 2007.
Jon Kurtz is co-founder and CEO of Articles by Jon Kurtz
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Marketing to the dog-lover lifestyle can mean big business
We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally,…
Friday, April 24, 2015
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