Jon Kurtz

Jon Kurtz is co-founder and CEO of Dog is Good, LLC, a lifestyle brand for dog lovers, creating original dog-themed gifts, home decor and apparel (for people). Because the company focuses on the emotional aspects of the dog-human relationship, they have been carefully observing the dog-lover lifestyle and the reaction of the market since the company's inception in 2007.

Articles by Jon Kurtz

• Marketing to the dog-lover lifestyle can mean big business

  Friday, April 24, 2015

  We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc. Lifestyle identity can influence the neighborhoods or areas where we live — golf course homes, horse country, beaches, and homes built around private airstrips. It affects the clothes we buy, certainly our leisure activities, the charities we support and the friends we favor. Many people identify with more than one lifestyle, and this can often be the case within a single-family household.