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Which messages work best on Facebook?
Linchi Kwok MarketingNot all Facebook messages are created equal. Some receive a lot of likes, comments and shares, and thus are seen by a large number of Facebook users, but others only reach a few. Do you know what type of messages tends to get the most attention from Facebook users?
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How to use Twitter’s newly expanded direct messages
Emma Fitzpatrick Marketing140-character limits are gone on Twitter — at least in their direct messages. On Aug. 12, Twitter expanded their 140-character limit to 10,000 within direct messages. Yes, that's over a 7,000 percent space increase. Also, you can now direct message anyone — not just those with whom you have a connection already.
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Take advantage of Pinterest’s Promoted Pins
Emma Fitzpatrick MarketingThis week, Instagram began rolling out ads, exclusively through their API (Application Program Interface) Partner program. Brands in Instagram's new program are able to easily buy and schedule Instagram ad space. Plus, you can pinpoint the exact audience for the ads.
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The dangerous dozen: 12 marketing miscues by new companies
Fred Berns MarketingWhy is that 50 percent of small businesses fail within their first five years? Insufficient capital is one reason behind that Small Business Administration statistic. Poor management plays a role, as does a lack of planning and a bad location.
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Increase sales with social brand ambassadors
Emma Fitzpatrick MarketingAdvertising reminds consumers that your business is truly the best out there. You've got the lowest prices and the highest quality! Unsurprisingly though, shoppers are bound to be skeptical of your thoughts on your business. After all, you're a biased source.
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Brand-building from the inside-out
Randall Craig MarketingHow much does your organization spend on your brand? Usually, this question yields answers in the following categories: logo design, collateral production messaging and ads. For more sophisticated organizations, it also includes elements of social media. But what about the two fundamental delivery mechanisms of the brand itself: people and the online user experience?
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Why the hashtag craze might be dying out
Suzanne Mason MarketingA symbol that was once associated with telephones — the pound sign — has morphed into the hashtag, used as an integrated piece of the puzzle in social media marketing. However, a new report suggests that the tool could have run its course for advertisers. In a report by Twitter, zeroing in on direct-response ads, it was found that ads including hashtags or "at" mention of others' accounts didn't perform up to par.
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Coloring your brand: It matters
Jessica Taylor MarketingDid you know that color increases brand recognition by up to 80 percent? It does, based on a University of Loyola, Maryland study. Color plays a larger role for your company than you may think — through your customers and memory recall. Colors stimulate all the senses, instantly conveying a message like no other form of communication.
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Today’s major gift donors: Strategic philanthropists
Craig Shelley Business Management, Services & Risk ManagementSean Parker's recent call to transform philanthropy in The Wall Street Journal has rightly drawn a lot of attention. There is great opportunity and need to accelerate giving beyond the 2 percent of gross domestic product it has maintained for generations, and to focus on solutions rather than treating symptoms. However, what was most striking was that I'm already seeing donors adopting many of the behaviors and actions he calls for.
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‘YOU-SPs’ and lead stories distinguish designers
Fred Berns Interior Design, Furnishings & FixturesDo the people you need to know…know you? Do they know all that you do? All that you can do? When they need the kind of interior design services and products that you sell, do they absolutely, automatically contact you? If not, that means that they don't "get" what you have. And if they don't get that, you don't get their business.
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