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How to use guest blogging to your business’s advantage
Emma Fitzpatrick MarketingBloggers can do amazing things for your business. They can connect you with new potential customers, increase your social following and result in a big sales bump. So, offer bloggers another benefit besides product samples. Ask them to write a guest blog.
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Infographic: Follow these tips for marketing on Twitter
Kaylee Nelson MarketingWe all know about the popularity of social media marketing among businesses and organizations. But have you noticed the desert of abandoned company pages created out of FOBO (fear of being offline)? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important. But knowing what kind of presence to establish can be an understandable challenge.
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Market smart: Make a big splash for little cash
Fred Berns MarketingIf you're spending big money on marketing, you're probably wasting it. Some of the best marketing that business professionals can do costs the least. Some of the most powerful promotion costs nothing at all. You can take the "price" out of your promotion and make a maximum impact for a minimal investment.
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The real key to effective digital marketing? It’s all about the data
Emma Fitzpatrick MarketingIs your business marketing on Instagram orbuying digital ads on Pinterest and seeing minimal results? If so, you're probably scratching your head and asking, "Why?" Specific strategies aren't going to work for you until you step back and look at the big picture.
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How coaching inside sales organizations creates a win-win
Renée Robertson RetailSalespeople are a unique breed. After all, they're the primary reason your company stays in business as they're responsible for revenue and growth. Therefore, top and consistently performing sales professionals are worth their weight in gold. If you agree with this statement, then you would also agree it's imperative to do whatever it takes to grow and retain them.
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Infographic: Follow these tips for marketing on Facebook
Kaylee Nelson MarketingWe all know about the popularity of social media marketing among businesses and organizations. But have you noticed the desert of abandoned company pages created out of FOBO (fear of being offline)? You know, the ones that haven't been updated since May of 2012.
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Marketing your multifamily community: Where to begin
Pamela Treat Abeyta Facilities & GroundsFor the multifamily owner, investment manager or property manager, marketing a community can take a large chunk of time and expense. For the owner who doesn't have a dedicated marketing manager, it can probably be an overwhelming part of your role.
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Everything you need to know about Instagram’s new ads
Emma Fitzpatrick MarketingAnd, just like that, Instagram ads have gone from an experiment for elite brands to a new tool available to all companies. Yep, Instagram has rolled out its new advertising platform for most brands. How the introduction of ads will affect the organic reach and engagement of the Instagram community stands to be seen. For now, though, early-adopter brands are reaping the benefits of being one of the first to try Instagram ads.
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The golden rule for marketing on each social network
Emma Fitzpatrick MarketingOf course, there are social media marketing rules that apply across all networks. But each network truly has its own idiosyncrasies. Knowing what resonates on each social platform gives your brand power. Then, you can spend less time crafting posts and have them perform better than ever. Read on to discover the golden rule for marketing on each one of the top four social networks.
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Do you want to shop where they analyze your eye movements?
Peter Moloney MarketingI was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in a store and, based on that, tries to determine the customer's interest in certain items, which triggers email offers to their mobile phones in real time.
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