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The data-driven do’s and don’ts of online advertising
Emma Fitzpatrick MarketingPay-per-click (PPC) ads seem like a great deal. Digital ads are only shown to your target audience, you only pay when someone interested clicks, and each click isn't too expensive. Those clicks add up quickly, though.
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5 tactics for gaining new members with content marketing
Jessica Taylor Association ManagementThese days, outbound advertisements are becoming a thing of the past. Between the DVR and e-zines, advertisements don't hold as much weight in our everyday media. It's much more difficult to grasp someone's attention with something that's valuable to them. Associations are recognizing the same trends happening within their industry — retention rates and new-member inquiries are decreasing — because, quite frankly, "ain't nobody got time for that."
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Marketing your multifamily community: Using your website
Pamela Treat Abeyta Facilities & GroundsYour website is a leasing tool. It should be attractive, effective and functional. Having your own website helps in the search engine rankings. But, once you get people to your site, how do you keep them there?
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Take a ‘long’ look at your customer relationships
Fred Berns RetailWhat's it take to develop long-term customer relationships? How can you turn contacts into ongoing contracts? How can you convert current clients into continuing ones? Those are critical questions, considering that increasing your repeat business by 40 percent can help you double your income in a year.
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Join Periscope to authentically connect with your customers
Emma Fitzpatrick MarketingPeriscope's initial live stream competitor, Meerkat,seems to be falling to the wayside. Meanwhile, Periscope is gaining more momentum. Launched in March, Periscope now has more than 10 million active accounts, and more than 2 million of those users log in daily.
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Your guide to brand marketing on LinkedIn
Emma Fitzpatrick MarketingLinkedIn can do far more than connect you with your next employee. With the right tactics, LinkedIn can help grow your brand, find new clients and introduce valuable industry contacts. For B2B businesses, LinkedIn is without a doubt the most important social network for your team.
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How small businesses can use social media to increase sales
Mayur Kisani RetailConsumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have — or are in the process of incorporating — a "buy button" and more features that favor e-tailers.
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Webinar recap: 20 reasons why you shouldn’t invest a penny in social…
MultiView Association ManagementToo often, associations (and their members) jump on the social media bandwagon, only to find out that it is a waste of time, and that viral, community, engagement and ROI are buzzwords at best. Find out why diving into social media may be the worst marketing decision you ever make.
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Infographic: Follow these tips for marketing on LinkedIn
Kaylee Nelson MarketingWe all know about the popularity of social media marketing, but have you noticed the desert of abandoned company pages? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important.
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Personalized marketing shouldn’t be personal
Peter Moloney MarketingPersonalized marketing works wonders. If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need some sort of advanced customer analytics to predict customer interests and inclinations. The problem is that cannot actually be done. Each individual customer and customer context is too complex to predict interests and behaviors with any real certainty. So what can be done?
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