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Your secret marketing weapon this holiday season: Instagram ads
Emma Fitzpatrick MarketingAs the year winds down, it's clear Instagram is the social network of 2015. From December 2014 to September 2015, Instagram added 100 million active monthly users, growing its network by 33 percent in less than a year.
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Webinar recap: Becoming a sleuth in online research
MultiView Association ManagementThe Internet is the biggest library of data of all time. Buried within it is information that can help improve business development, provide competitive intelligence, investigate potential fraud, and provide historical proof of claims.
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5 hacks to boost sales this holiday season
Emma Fitzpatrick MarketingAnd just like that, the holiday season has arrived! 'Tis the season for good tidings — and good deals. Shoppers this year began talking, scouring and even shopping for deals earlier than ever. The reason for their eagerness? Customers are planning on spending more this year than they have in the past 15 years.
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Real-time marketing is not always what it seems
Peter Moloney MarketingThe instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something. There are a couple problems, however.
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5 last-minute marketing tips for Black Friday and Cyber Monday
Emma Fitzpatrick MarketingIt's crunch time for Black Friday! Luckily, you still have time to improve and implement digital marketing, which is more important than ever. Over the last decade, Black Friday has evolved from an in-store to an online shopping experience.
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How to use YouTube for effective video marketing
Mayur Kisani MarketingYouTube is the second-largest search engine in the world, which means that it has immense marketing potential for companies and brands. Here's how companies and brands can effectively leverage these numbers to reach more of their target audience.
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Infographic: The evolution of Black Friday
Kaylee Nelson RetailThe amount of coupon emails being delivered to your inbox has tripled. The windows at your usual shopping spots are plastered with "SALE" posters. You’re desperately racking your brain of your kitchen inventory, wondering if the two panini makers you already have is enough.
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Short-term loss or long-term gain? REI quits Black Friday cold turkey
Julie Bernhard RetailREI has opted to go outside this Black Friday, making the executive decision to close its doors on one of the most shopped days of the year. All 143 stores will keep the lights off, and encourage both employees and customers to camp in the actual outdoors rather than the retailer's parking lot.
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Your online marketing guide for the most digital Black Friday yet
Emma Fitzpatrick MarketingPrepare your business for the most digital Black Friday yet. Last year, Black Friday online sales grew 20 percent from 2013. Plus, 2 percent of Black Friday sales came directly from social media.
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Marketing mistakes? Fixing the unsexy foundation of data
Randall Craig MarketingThere is an eerie parallel between marketing automation today and desktop publishing in the mid-to-late 1980s. Back then, the newfound ability to choose between so many fonts/sizes/styles gave the writer incredible power when it came to formatting and layout. Some of what was produced was brilliant, but most was a disaster.
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