-
Facebook and Google are changing the game in real-time marketing
Emma Fitzpatrick MarketingYour definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. Both Google and Facebook recently announced new real-time marketing additions. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl's momentum.
-
How much data is needed to predict customer buying behavior?
Peter Moloney MarketingThere are two fundamentally different approaches for selecting the data used to predict customer buying behavior. The first approach involves collecting as much information as possible about your customers (demographic attributes, behaviors, preferences, etc.) so you can see what correlations there might be between this information and purchasing. This is supported by a basic tenant of Big Data theory: Because we are now able to collect ever more data on our customers from all kinds of sources, and we have new, better technologies for managing and analyzing all that data, that's what should be done.
-
What images work best on social media?
Emma Fitzpatrick MarketingSocial trends come and go. When you step back, though, you'll see how these trends affect the way we communicate — regardless of the platform. From Snapchat to Instagram and now Periscope, images reign on social media. Text has become secondary as more readers skim rather than read an entire article.
-
5 tactics to improve social media marketing in 2016
Emma Fitzpatrick MarketingCheck out the social media trends for 2016, then tweak your New Year's social media resolutions if need be. If you still need a bit of guidance writing those SMART goals, read this. Now brace yourself for your most successful year of social media marketing yet.
-
Does the attribution for your marketing campaign make sense?
Peter Moloney MarketingIn a world where information access and customer interaction happen anywhere and anytime, marketing is becoming a connected web of communications and calls to action (CTAs) designed to immerse the customer with a 360-degree experience and a guided journey.
-
9 essential tips and strategies for selling to big box retailers
Bob Jacobs MarketingDo you represent a great product or service? Or perhaps you've invented a new consumer product you think would be perfect for Costco or Wal-Mart, maybe Best Buy, Target or Michael's? Maybe you’ve watched "Shark Tank," the hit TV show that provides opportunities to pitch goods in the hopes of securing funds to kick new ideas into high gear, and you're wondering whether you really need that kind of funding to get your idea into the hands of consumers. The answer is ... it depends. So let's dig deeper.
-
Marketing guide to 2016 social media trends
Emma Fitzpatrick MarketingAlong with the influx of New Year's resolutions as we ring in 2016 come the social media predictions. Before your business finalizes your 2016 strategy, check out the newest trends. This year you'll give your audience exactly what they want.
-
7 marketing trends that will dominate 2016
Mayur Kisani MarketingThe online marketing field is a constantly changing and complex industry. Relevance and context are crucial aspects to stay in the game, as marketing constantly adjusts and reacts to changes in technology and attitudes.
-
How to perform a year-end social media audit
Emma Fitzpatrick MarketingThe end of the year is quickly approaching. As you're striving to reach your sales goals for the holiday season, be sure to plan for 2016 as well. After all, you want to enter 2016 knowing you've got the best marketing plan to grow your business. You should even be able to prove why your plan will work using your company's data.
-
Heard above the noise: Back to the basics for content marketing
Randall Craig MarketingAre you one of the marketers who has recently jumped on the content marketing bandwagon? The theory is that if you put more content out there, prospects (clients, job candidates, members, etc.) will find it, self-identify and then beat a path to your doorstep.
All Marketing Articles