Bob Jacobs

Bob Jacobs is an author, speaker and entrepreneur who has been helping retailers and suppliers achieve their goals since 1974. He earned his MBA in business management from Pepperdine University and a B.A. in marketing/advertising from San Francisco State University. His book, "Essential Elements of Selling To Mass Market Retailers" is due out in fall of 2016.

Articles by Bob Jacobs

• 9 essential tips and strategies for selling to big box retailers

  Tuesday, January 05, 2016

  ​Do you represent a great product or service? Or perhaps you've invented a new consumer product you think would be perfect for Costco or Wal-Mart, maybe Best Buy, Target or Michael's? Maybe you’ve watched "Shark Tank," the hit TV show that provides opportunities to pitch goods in the hopes of securing funds to kick new ideas into high gear, and you're wondering whether you really need that kind of funding to get your idea into the hands of consumers. The answer is ... it depends. So let's dig deeper.