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Is Snapchat growing bigger than Facebook?

Emma Fitzpatrick Communications

Over the course of the last year, Snapchat's growth has exploded. As a quick refresher, Snapchat is a mobile app in which you send videos and pictures to friends that disappear shortly after they're sent. The photos and videos are raw, authentic and minimally edited, making it incredibly refreshing for users accustomed to Instagram's endless filters.

Why you have to try Facebook’s newest ad option — Canvas

Emma Fitzpatrick Marketing

Facebook executives know more users than ever are accessing their site on mobile. They also have the data to prove that visually-driven content performs better. These two major phenomena are affecting how we communicate and read online — and show no sign of slowing down.

Here’s how to craft the perfect email

Emma Fitzpatrick Marketing

Yes, they got your email. That much we know. The average office worker sends or receives 121 emails a day, according to a recent report from the Radicati Group. Chances are they opened it as well since Americans have a penchant for checking their emails 'round the clock. 42 percent of Americans check their email in the bathroom, 50 percent check email while in bed, and 18 percent check their email while driving, Adobe found.

You’ve automated the ‘how’ and ‘when’ —…

Peter Moloney Marketing

Chances are you use a marketing automation platform for email and other communications to customers and prospects, or you have a service provider that uses one on your behalf. There are so many of them out there, we forget that it's still a relatively new area of automation.

Building a personal brand through blogging

Linchi Kwok Business Management, Services & Risk Management

If a business does not maintain an active blog, it is out. Likewise, if you are a job seeker who is looking for a managerial position or a person who wants to be a leader in your field, you should also maintain an active blog for yourself. Blogging can help a person build a reputable personal brand and thus stand out from the sea of applicants.

The rapid growth of online video marketing

Suzanne Mason Marketing

With the help of digital marketing, businesses have been able to expand outreach to consumers in ways that were once unattainable. Video marketing, gaining quick popularity with both businesses and consumers is now taking digital marketing to an entirely new level in 2016.

Instagram allows users to switch between multiple accounts

Emma Fitzpatrick Marketing

If you use Instagram for marketing, the feature you’ve been waiting for is finally here. Just a few days ago, Instagram announced you can now add multiple accounts, allowing you to switch between accounts without having to log in and out constantly.

Top 4 marketing lessons from Super Bowl 50

Emma Fitzpatrick Marketing

A hefty price tag of $5 million for a 30-second ad during Super Bowl 50 did not stop businesses from buying their first Super Bowl ads. This year, there were more than 15 businesses who were first-time Super Bowl advertisers, the most newbies since the dot-com bubble in 2000. From the ads to the Super Bowl's marketing, read on to find out the biggest marketing lessons your business can learn from Super Bowl 50.

Marketing tips for Firefox’s new push notifications

Emma Fitzpatrick Marketing

Desktop browser companies know mobile is affecting the way users browse, read and search. Now, they're taking action. Firefox just announced the introduction of push notifications, called Web Push, to its desktop browsing. With this new feature, users can receive notifications from websites without having the page open. Firefox is following the likes of Mac Safari and Google Chrome. Both browsers already offer a variation of push notifications.

The future is now: How social tech is evolving

Rebecca Ryan Science & Technology

Now more than ever, we're able to connect with people through social media. We can learn, rant, inform, laugh, debate and share with the click of a mouse or a touch on a smartphone. This year, like every year since the term "social media" was coined, is projected to bring some of the most groundbreaking innovations in the digital world. Here are just a few shifts in that ever-changing realm to look forward to.

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