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A look at the disruptive marketing trends for beverage sales
Bambi Majumdar Food & BeveragePepsiCo recently hired veteran CIO Jody Davids to steer the brand's IT strategy going forward. What is particularly interesting is how this strategy will also lay the foundation for the marketing plan ahead. Davids will be taking her 35-year-career leadership skills to enhance IT for all beverages under the Pepsi brand and digitize their growth.
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Facebook reveals proven tricks to increase video views
Emma Fitzpatrick MarketingWhile studies often attempt to understand just what makes a video go viral, the essence has never quite been captured. We're getting a step closer, though. This week, Facebook released new data in an attempt to analyze "the science behind effective videos." The social network had Facebook users watch more than 850 videos and decide which ones worked best.
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Learn how to market your business with Instagram’s 60-second videos
Emma Fitzpatrick MarketingOver the last couple of weeks, Instagram and Facebook have been rolling out loads of changes. While there are many new features to try, zero in on Instagram's videos. Instagram expanded its videos from 15 to 60 seconds — four times the length. Why the substantial increase? Over the last six months, Instagram found "the time people spent watching video increased by more than 40 percent."
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Facebook Live expands — Learn how to use it for your business
Emma Fitzpatrick MarketingIf your business hasn't tried live streaming yet, now's the time. With Facebook Live — Facebook's live-streaming tool to rival Periscope and Snapchat — it's easier than ever for your business to test out the waters of this new social media option.
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A marketing plan for generating manufacturing leads quickly
Joe Sullivan ManufacturingI don't believe in cutting corners or trying to find cheap shortcuts to success, but I do believe in time efficiency and producing results as fast as possible. Because most of our customers and prospects feel the same way, I'd like to outline the approach to marketing for manufacturers that will generate leads on an accelerated timeline. The marketing plan below can be fully implemented within 1-2 months.
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No need to panic about Instagram notifications
Emma Fitzpatrick MarketingIf you've been on Instagram lately, your feed was undoubtedly filled with posts asking you to turn on post notifications. These notifications alert you every time a user posts a new photo to Instagram. Why the sudden frenzy from users and brands about post notifications? It follows Instagram's announcement that they'll be introducing a new algorithm to sort your feed. Previously, the social media platform was entirely chronological.
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Twitter turns 10 — and here are 10 new features to celebrate
Emma Fitzpatrick MarketingOn March 21, 2006, an undergraduate student at New York University named Jack Dorsey sent out the first message on a new service called "twttr." Dorsey, co-founder and CEO of Twitter, envisioned a kind of group-messaging text service to share among friends.
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Crafting a great marketing text message
Bob Bentz MarketingIn the 21st century, a phenomenon occurred in the United States and the world. A mobile phone began appearing in nearly every pocket and every purse of every person old enough to own one. Never before in the history of technology had one device become the centerpiece of our lives.
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How to create an employee advocacy program in 3 steps
Emma Fitzpatrick MarketingWhen you think about social media marketing, chances are you're thinking about getting your customers to talk, share and like your brand's content. Yet you already have an enthusiastic group of individuals who you're not taking advantage of — your employees.
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How Facebook’s new Reactions will affect your business page
Emma Fitzpatrick MarketingFacebook is officially embracing and integrating the emoji into their platform. This new addition will without a doubt affect how your brand monitors content. Facebook Reactions may even change the type of content you post.
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