Joe Sullivan

Joe Sullivan is a partner at Gorilla 76 — a B2B industrial marketing agency that helps manufacturers, distributors and industrial service providers grow their businesses through inbound marketing.

Articles by Joe Sullivan

• A marketing plan for generating manufacturing leads quickly

  Monday, April 04, 2016

  I don't believe in cutting corners or trying to find cheap shortcuts to success, but I do believe in time efficiency and producing results as fast as possible. Because most of our customers and prospects feel the same way, I'd like to outline the approach to marketing for manufacturers that will generate leads on an accelerated timeline. The marketing plan below can be fully implemented within 1-2 months.

• How to achieve industrial marketing success in 2016

  Wednesday, January 13, 2016

  IHS Engineering360 recently published a fantastic study called "2015 Digital Media Use in the Industrial Sector." Based on a survey of more than 1,400 technical professionals, the prevailing message for marketers is this: As industrial professionals spend more of their time gathering information online, those of us who sell our products and services to industrial professionals must begin shifting our marketing spend online accordingly.