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Webinar recap: Implementing CRM
MultiView Association ManagementWill client relationship management software grow your organization or solve all of your problems? Or will it be yet another costly system that saps your staff of productivity while barely being used? (Hint: It all depends on the implementation.)
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Tools make it possible, but people make it happen
Randall Craig Business Management, Services & Risk ManagementIf there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs." Some of them have names everyone knows like Facebook, LinkedIn, Twitter and YouTube. Others have names like Salesforce, Marketo, Dynamics or iMIS.
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Is Twitter removing the 140-character rule? Yes, but ...
Emma Fitzpatrick MarketingIt's the rumor that has stood the test of time: Twitter is doing away with its 140-character rule. So is it true? Well, the answer is a bit trickier than you'd think. Just a few months ago, Twitter CEO and co-founder Jack Dorsey said of the 140-character limit, "It's staying. It's a good constraint for us, and it allows for of-the-moment brevity."
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Recruitment marketing in the digital age
Shawn Smajstrla Association ManagementIn a perfect world, your association provides such value to members that you don't even need to recruit. Members rave to friends and colleagues, and the membership simply sells itself. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence.
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How and why to use Facebook’s Instant Articles
Emma Fitzpatrick MarketingFacebook Instant Articles have been gaining buzz since they debuted for a test group in the summer of 2015. The tool was tested by media giants such as The New York Times, The Atlantic, National Geographic and NBC News. The articles are immersive, interactive mobile experiences. Right off the bat, the response was positive: Instant Articles performed 4.3 times better than regular posts just a month into testing.
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3 easy ways to get more customer reviews (and boost sales)
Emma Fitzpatrick RetailIf you track your online Yelp or Google Review conversions, you already know how much online reviews impact your business. Online reviews have the power to boost your brand and drive sales. Or they can drive sales away from your business.
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3 tips for responding to negative social media posts
Emma Fitzpatrick MarketingWhen customers are frustrated, they often don't reach out to your customer service line anymore. For better or worse, they instead share their negative experience on social media. Negative comments, bad reviews and snarky tweets will always be there. They're never going to away, and deleting them is certainly not the way to go.
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Follow the NBA — put the ball in your court
Jessica Taylor MarketingThe National Basketball Association recently approved advertising on uniform jerseys for the first time in league history. In fact, the NBA is the first of the four major sports leagues in the U.S. — including NFL, MLB and NHL — to put ads on its jerseys.
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Keys to connecting: How to make your ‘net’ work
Fred Berns Travel, Hospitality & Event ManagementWho you know has become as important as what you know, and more business professionals are attending more networking events than ever before. So what's it take to get a maximum return for your investment of networking time and money? For starters, it takes the ability to present yourself with pizzazz, communicate with confidence and sell yourself — quickly.
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Data-driven ways to boost email marketing
Emma Fitzpatrick MarketingEmail marketing is the workhorse of the marketing world. It often works the hardest but doesn't get the attention that newer digital marketing tactics do. Yet email marketing has the highest conversation rate out of digital and print marketing efforts, found the Direct Marketing Association. Plus, the average ROI for every dollar spent on email marketing is $44.25, according to ExactTarget.
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