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Is Instagram the new Snapchat?
Emma Fitzpatrick CommunicationsIf you've opened your Instagram account this week, you may have noticed something looked different but familiar. Instagram introduced its newest feature: Instagram Stories. In short, it's Instagram's version of Snapchat. The interface and elements of Instagram Stories look nearly identical to Snapchat.
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Chip and Joanna Gaines: Build your business around…
Brie Ragland Business Management, Services & Risk ManagementA packed auditorium of home builders and industry members eagerly awaited the arrival of the Sunbelt Builders Show opening session leaders, Chip and Joanna Gaines, Wednesday morning at the Gaylord Texan Resort and Convention Center.
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How does your brand’s email marketing stack up?
Emma Fitzpatrick MarketingIBM's annual Email Marketing Metrics Benchmark Study is hot off the presses. For email and digital marketers alike, it’s one of the best times of the year. This year’s report includes data from over 3,000 brands and 750 companies. Plus, it highlights opportunities you may be missing or not investing enough resources in. See how your brand’s email marketing stacks up to others by learning the biggest insights and takeaways from this year’s report.
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Consumers want an experience. Do you offer one?
Danielle Manley RetailRetailers now have the task of selling to consumers who don’t "seem to enjoy purchasing things," according to Fast Company. In the past, people enjoyed purchasing luxury items. Buying luxury items in and of itself was the experience shoppers desired. However, this has become "boring" and doesn’t bring the excitement today’s consumer desires. What do consumers want? What will make them your customer? Give them an experience.
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Is it the economy or your clients?
Lloyd Princeton Interior Design, Furnishings & FixturesIn the interior design industry, these are the best of times; these are the worst of times. For some firms business is booming, and their biggest problem is finding qualified talent to expand their staff. Others are struggling, with little reason to be optimistic; worried they may have to close up shop if things don’t turn around soon. Is the difference just bad luck, or is there more to it?
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Facebook Live is growing — here’s what you need to know
Emma Fitzpatrick CommunicationsThree months after the rollout of Facebook Live to all its users, the new tool is catching on quickly. Within the last week alone, Facebook Live videos have dominated the news cycle. Seemingly ordinary individuals across the country have captured footage of monumental events, from the death of Philando Castile and the Norfolk, Virginia, shootout to the military coup in Turkey.
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3 lessons your business can learn from Pokemon Go’s success
Ross Lancaster Science & TechnologyOf all the world's companies that produce, develop or market video games or video game consoles, none is more iconic than Nintendo. Originally founded as a playing card company in Japan in 1889, the company became a worldwide household name beginning in the 1980s, with the introduction of the Nintendo Entertainment System (NES).
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Lesson learned: Amazon’s Prime Day breaks sales records
Katina Hernandez RetailWhen online retailer Amazon announced in June that a follow-up to last year's Prime Day was in the works, some were left feeling skeptical. Although Amazon hailed last year's event for generating more sales than the previous Black Friday, #PrimeDayFail trended on social media as consumers were less than impressed with many items on sale and the length of Amazon's signature Lightning Deals.
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Facebook Live introduces community standards following graphic videos
Emma Fitzpatrick CommunicationsSocial media has changed the way we communicate, how we consume the news, and most recently, how we tell our most crucial stories. Citizen journalism has now advanced to the next level with live streaming.
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Now is the perfect time for your brand to join Snapchat
Emma Fitzpatrick MarketingIf you've previously thought Snapchat to be a social network used only by teens, it's time to change that mindset. As of June, Snapchat has about 150 million daily active users, according to Bloomberg Technology. To put that in perspective, Twitter has fewer than 140 million users logging in daily.
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