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Start taking orders and booking appointments on your Facebook Page
Emma Fitzpatrick MarketingFacebook's 1.5 billion users certainly do more than scroll through their news feed — liking another artful food pic or watching the third cat video of the day. Now, the social network is proving its power beyond conversation. Facebook has been testing ways to not just cultivate and engage their community, but to inspire them to action.
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Which marketing tactics are working for hotels?
Bambi Majumdar Travel, Hospitality & Event ManagementOld SEO strategies are dead, and digital marketing methods have undergone a sea change in recent years. The internet revolution has opened up new media channels and branding opportunities for all brands, big and small, across local and global markets. Smart digital marketing tactics have made it just as easy to publicize a B&B tucked away into the corner of a remote mountainside as it has for an exclusive Manhattan hotel.
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What you missed: The latest updates on each social platform
Emma Fitzpatrick CommunicationsIf you have a smartphone, you check Facebook about 14 times a day. But that was back in 2013. Back then, in 2014, we only looked at our phone about 33 times a day. Now, that number has grown to 46 times a day — a 40 percent increase from just two years ago. Likely, we check Facebook — and other social platforms — much more often than 14 times a day.
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Want to write like a pro? Bookmark this page
Hank Boyer CommunicationsRemember Cliff Clavin, the loveable mailman from the old TV sitcom "Cheers"? He was always confusing his words along with his facts. Unfortunately, some of us have Cliff Clavin moments when it comes to our word choices, too. A homonym is a word that sounds roughly the same as another word, but is different in meaning. Here are some commonly confused homonyms that sound the same but are often confused.
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Pinterest trends you need to know to boost holiday sales
Emma Fitzpatrick MarketingAre you still thinking about creating content and marketing campaigns for Halloween or Thanksgiving? Well, your audience may already be a couple of steps ahead of you — on Pinterest that is. Pinterest users, commonly called pinners, start planning for the holiday season a bit earlier than most, according to Pinterest data. Pinners start collecting holiday-centric content in September — a full four weeks before the general population.
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4 ingredients to successful mobile marketing automation
Sophorn Chhay MarketingWhen you're trying to implement inbound marketing for B2B customers, mobile is perhaps the single most important platform to target. Studies show businesses without a strong mobile presence fall in search ranking, enjoy less mobile traffic and have a higher average bounce rate. Beyond that, a majority of people in the United States own a mobile phone, and 90 percent of all smartphone owners use their phone for prepurchase activities.
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World Cup of Hockey 2016: New avenues for advertising
Katherine Radin MarketingThe NHL's reintroduction of the World Cup of Hockey has provided fans a glimpse of the action to come in the season ahead. For the two-week tournament, the league managed to set some sizable goals for earning revenue. Through TV rights, merchandise sales, in-game advertisements and more, the NHL has set a new bar in their level of advertising exposure through innovation and technology.
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3 easy ways to amplify your content on Instagram
Emma Fitzpatrick MarketingSnapchat is the fastest growing social network out there right now. But Instagram rivals Snapchat's rapid, double-digit growth — and has a much larger audience. This summer, Instagram surpassed a huge milestone. The platform officially had 500 million users, up 100 million users in just 10 months. Of those 500 million, 300 million use Instagram daily. Snapchat, on the other hand, has an estimated 150 million daily active users.
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Brands adjust as millennials make their mark on business travel
Suzanne Mason Travel, Hospitality & Event ManagementAccording to the Global Business Travel Association (GBTA), business travel spending topped $1.2 trillion worldwide in 2015. "Business travel has demonstrated a tremendous resiliency as it continues slow and steady progress even in the face of global uncertainty, a weakened global economy, terrorist attacks, world health issues and other obstacles," said Michael McCormick, executive director and chief operating officer of GBTA.
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The next big social platform your business needs to embrace
Emma Fitzpatrick MarketingFacebook made a seemingly minor change last week that has big implications for your brand. Specifically, Facebook announced a new update to its Messenger app: Instant Video. Now, you can add short, instant videos to messages. While Facebook Messenger already added video calling last year, Instant Video is different.
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