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The new rules of marketing, advertising and public relations
Scott Steinberg MarketingThe role of marketing and public relations within professional organizations has shifted drastically with the advent of social media. Traditionally, organizations would simply broadcast news, or channel it through one specific type of influencer — members of the media — and observe the reaction, then respond on a somewhat more flexible timetable. Today, it's not simply about beaming out a message. It's about building trust with end-users, telling a compelling story and creating social streams of dialogue that work two ways.
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5 most surprising social media use facts
Emma Fitzpatrick MarketingOne of the absolute best aspects of social media (and digital marketing in general) is that it has drastically reduced our guesswork. You don't have to wonder what's working to bring customers in anymore. You look at your analytics and see exactly where they're coming from.
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Super Bowl advertisers crowd the field in hopes for big returns
Bob Kowalski MarketingAs the Super Bowl has grown in its significance as a sporting event, it has emerged even more as a national and cultural attraction. Where you draw a crowd, you can draw business. The NFL has learned this lesson well, as have its television partners. But they're not the only parties making money off what has become America's biggest undeclared national holiday. The return on investment might not always add up, but that doesn't prevent firms from attaching themselves to the big game.
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The inauguration chaos that wasn’t: How to change the online message
Jessica Taylor MarketingThe social media ecosystem has changed the way we live as a society. The right, the wrong and the truth are streamed across social media platforms worldwide, ultimately influencing each person who reads it. In fact, studies have confirmed that messages on users' social media feeds could significantly influence people's views — especially when it comes to politics.
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How to build a powerful Facebook chatbot
Emma Fitzpatrick CommunicationsImagine if you could connect with a large number of millennials, answer their top questions and help them effortlessly purchase from you. Did we mention you don't have to say a single word in the process? With Facebook's chatbots, you can do this, right now.
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9 hacks to get more likes on Facebook, Instagram and Twitter
Emma Fitzpatrick MarketingWith the New Year here, who hasn't resolved to work smarter in 2017? By making a few small tweaks, you can put in the same amount of work and get better results on your social media accounts. Below, find the top three hacks to improve your social media results on Facebook, Instagram and Twitter.
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Top 3 digital marketing trends of 2017
Emma Fitzpatrick MarketingThe New Year is abuzz with energy. Resolutions are made, and goals are set. You and your business are ready to tackle the new year with gusto. As you work towards your Q1 goals and finalize year-end targets, look toward the future, too.
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Big data: Big mess or strategic opportunity?
Randall Craig Business Management, Services & Risk ManagementWhat is your organization's greatest asset? Ask your CEO and your board, and they will say it is your people. Ask your head of marketing, and the answer will be your brand. Your CFO will say your value is determined in your financial statements.
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4 last-minute digital marketing ideas for the holidays
Emma Fitzpatrick MarketingWith just about two weeks left until Christmas, your business is no doubt in crunch mode. For many, it's the absolute busiest time of the year — and it's going to stay that way. More and more consumers are waiting to finish (or start) their holiday shopping. Last year, 75 percent of people were still Christmas shopping at this time last year, found America Research Group. And 50 percent were hunting for a great deal and gift up until Christmas Eve. That's the highest percentage of last-minute shoppers the study has seen in more than 12 years.
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Increase sales this holiday by recovering abandoned purchases
Emma Fitzpatrick MarketingAh, the holiday season. The lights are aglow on both the Christmas tree and the laptop. This holiday season, U.S. consumers are expected to spend as much as $117 billion shopping online, according to the National Retail Federation. That's an increase of up to 10 percent from last year.
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