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Top wishes from holiday shoppers for your social media content
Emma Fitzpatrick MarketingWhen you think of social media during the holiday season, your mind likely jumps to your marketing strategy and the corresponding number of impressions, clicks and sales. For your followers, their goal is much simpler, and dare we say, heartwarming. When asked what they want from brands during the holiday season on social, the largest segment of consumers said holiday cheer, found Sprout Social's research. After all, isn’t that the reason for the season?
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Get influencers talking about your brand for the holidays
Emma Fitzpatrick MarketingConsumers are skeptical of ads and companies. It's a fact — 92 percent of shoppers trust recommendations from others over branded content, shows Nielsen data. This holiday season, one of the best ways you can attract new users and convince them to make a purchase is to have someone else sing your praises. Simply put, your audience and fans will be more receptive to your brand’s message and products if someone else tells them about it. A referral from a friend or family member can have a significant impact, but those are often organic and hard to cultivate.
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Online publications fight back against ad blockers
Cait Harrison CommunicationsFor as far back as any reader of a newspaper or magazine can remember, there has always been one constant alongside journalists' stories: advertisements. Without ad revenue, it would be difficult to keep news organizations running, or to pay to keep journalists employed there.
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Has digital gutted your communications strategy?
Randall Craig MarketingNot a happy thought, but with so many cheap and easy digital tools have you ever thought traditional communications are effectively ... dead? That your traditional communication tools — and your traditional knowledge — are of fast diminishing value?
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What shoppers want from you this holiday season
Emma Fitzpatrick RetailWe're less than two weeks out from one of the biggest shopping days of the season, Black Friday! Then, the holiday shopping frenzy will begin. This year, like years past, will look remarkably different from the year before. More shoppers will be making purchases at home, often from their mobile device. In fact, online sales will now represent nearly 11 percent of all holiday sales, according to eMarketer. That's huge.
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3 marketing lessons we can learn from Trump’s stunning victory
Ronnie Richard MarketingDonald Trump shocked the world by winning the bid to become America’s 45th president. Pause for a moment to let that sink in. Most experts and pundits predicted Hillary Clinton would cruise to victory, yet it was Trump standing on the stage smiling in front of a cheering crowd once the votes were tallied. So how did a real estate and media mogul with a goofy hairdo and zero political experience suddenly come to be the next leader of world’s most powerful nation?
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The best ways to promote your products on Instagram
Emma Fitzpatrick MarketingThe Instagram feature your brand has been waiting for is finally here (or at least in the works). Instagram is beginning to test shopping tags. This feature would allow your brand to easily track the ROI on your Instagram strategy, and you could finally stop using the unintuitive #linkinprofile.
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6 steps to make social media help your brand
Mark MacDonald MarketingSocial media is a communication tool that will make or break your brand. Our marketing-cluttered world is demonstrated on social media. Simply open the global Twitter feed, and you'll see millions of people saying something. In real time, your feed churns so quickly you can't keep up, and little breaks through.
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RIP Vine — What that means for you and for Twitter
Emma Fitzpatrick CommunicationsVine, the app that featured 6-second videos played on looped, is officially dead. Well, almost. Right now, nothing is happening to the app or your videos on Vine. But the mobile app will be discontinued and shut down soon.
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Which social media management tool is the best?
Lilach Bullock CommunicationsWith so many social media management tools to choose from, finding the ideal one for your needs can be complicated. Does it have the features you're looking for? Is the tool easy to use? Will it help you become more productive, while also helping you save time?
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