All Marketing Articles

  • Don’t make the same mistakes as FanDuel and DraftKings

    Shawn Smajstrla Marketing

    If you were among the millions who tuned in for the NFL season kickoff Thursday night, you surely noticed all the pomp and fanfare. You also likely noticed the league and its broadcast partners haven't cut back on advertising. You also may have noticed what you didn't notice.

  • Find your match: Which social network should your business use most?

    Emma Fitzpatrick Communications

    Every week, it seems a new social platform, tool or improvement pops up. Just in last few weeks, Instagram introduced "Stories," Pinterest added new advertising features and Facebook changed its Trending News. With the constant barrage of "new, new, new" on social media, it's easy to get caught up in the frenzy.

  • How to measure social media ROI

    Mayur Kisani Marketing

    ​Measuring the return on your social media efforts has been steadily increasing in importance. To justify spending money, time and resources on digital/social marketing has become crucial for marketing departments as well as the senior management of an organization. The investment made needs to demonstrate the positive effects on the organization's broader business goals.

  • Digital marketing’s impact on hotels and strategies for the future

    Bambi Majumdar Travel, Hospitality & Event Management

    Hotels are quickly realizing digital marketing is a not fad, but reality. It does not need an additional budget to be set aside for it, digital marketing needs to encompass the bulk of the marketing budget.

  • 3 things the Rio Olympics taught us about media consumption

    Emma Fitzpatrick Communications

    In four years' time, much changes — especially in the realm of digital and media innovations. And every four years, the Summer Olympics give us a chance to see those innovations in action. In 2012, Facebook had just gained its billionth user, and Snapchat had only been live for a few months. Video streaming was beginning to gain substantial momentum. Netflix had 29.4 million streaming-only users.

  • The 5-step check to create better content on all social platforms

    Emma Fitzpatrick Marketing

    Each social platform has its quirks and secret tips for better performance. But the heart of what makes great content stays constant — regardless of platform. Implementing a few, small tweaks when you're creating content and writing copy for your brand's social media makes a big difference.

  • Olympic spotlight once more on junk food marketing

    Bambi Majumdar Food & Beverage

    ​Food giants like Coca-Cola, Kellogg's and McDonald's are facing tremendous protests across the globe for using the Olympics platform to market junk food. ​London-based Children's Food Campaign claims most marketers have absolutely no qualms about pushing these unhealthy high-fat and sugar products toward children. Voicing their complaint to the UK's Advertising Standards Authority, they said the marketers' use of words like "nutritious" and other unsubstantiated health claims during promotions are misleading.

  • Instagram allows users to filter and censor comments

    Emma Fitzpatrick Communications

    As your Instagram audience continues to grow, you'll likely encounter a problem you may not have considered: an influx of hateful remarks or comment spam. Yes, there will still be followers who comment and authentically engage with your content. But, they'll likely be harder to find amid a flurry of users begging you to "follow me" or "like back." Generally, they don't want your account to follow back or view their profile. Instead, users like this are taking advantage of your extensive audience and promoting their account.

  • 5 reasons your Facebook ads aren’t working

    Mayur Kisani Marketing

    All kinds of brands, big and small, are investing in Facebook Ads. They're using all kinds of ads, promoting via all kinds of content — be it images, videos, guides or even user-generated content. The wide variety of Facebook ad types help businesses fulfill various marketing objectives like generating leads and build awareness.

  • The beginner’s guide to SMS marketing

    Sophorn Chhay Marketing

    Communicating with consumers should be as easy as communicating with friends — using a simple text. With a 98 percent open rate, text messages are almost guaranteed to be seen.



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