Sophorn Chhay

Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass SMS messaging, smart targeting and automation.

Articles by Sophorn Chhay

• 4 ingredients to successful mobile marketing automation

  Monday, October 03, 2016

  When you're trying to implement inbound marketing for B2B customers, mobile is perhaps the single most important platform to target. Studies show businesses without a strong mobile presence fall in search ranking, enjoy less mobile traffic and have a higher average bounce rate. Beyond that, a majority of people in the United States own a mobile phone, and 90 percent of all smartphone owners use their phone for prepurchase activities.

• The beginner’s guide to SMS marketing

  Monday, August 08, 2016

  Communicating with consumers should be as easy as communicating with friends — using a simple text. With a 98 percent open rate, text messages are almost guaranteed to be seen.