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Second half of 2016 may deliver big changes for the mailing industry
Chris Lien Civil & GovernmentThe first half of 2016 has certainly been interesting and has set the stage for what could be profound changes to the mailing industry in the second half of this year and beyond. We have been closely monitoring these activities and in some cases are also directly involved, particularly through MTAC and industry associations such as Postcom, Idealliance and Epicomm, to name just a few.
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How Facebook’s newest update may hurt your brand
Emma Fitzpatrick MarketingSince the beginning of the year, organic reach for brand posts on Facebook has dropped 42 percent. It appears that's just the tip of the iceberg for brands who rely heavily on Facebook. Recently, Facebook announced a significant change to their algorithm that will undoubtedly impact your brand. Getting back to their roots, Facebook is beginning to feature more posts from friends and family in users' News Feeds. Consequently, posts from news outlets and brand pages will be more limited.
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Building brand values: Reporter or columnist?
Randall Craig MarketingWho would you rather be: a reporter or a columnist? Reporters have a great combination of communication skills, investigative skills, moxy and pluck. Columnists are made from the same raw material, but they get paid far more. Why is this so?
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Emojis can invigorate social ads
Emma Fitzpatrick MarketingLike most businesses, you're looking for a way to make your ads stand out from competitors. Especially in the social and digital sphere, companies are often duking it out for the same keywords and demographics.
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Pinterest makes changes to help marketers, advertisers
Suzanne Mason MarketingFor those looking for recipe, DIY, wedding or other visual ideas, the first social media platform that comes to mind is Pinterest. With its 176 million registered visitors and more than 100 million monthly users, Pinterest is the third biggest social media platform, behind giants Facebook and Twitter.
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Facebook’s organic reach declined 42 percent. How do you fix it?
Emma Fitzpatrick MarketingIf you feel like your Facebook posts haven’t been reaching as many eyes as they used to, well, you’re right. A new study confirmed what many businesses suspected. After analyzing over 3,000 Facebook pages, researchers found the organic reach of posts dropped 42 percent. As such, brands are having an increasingly difficult time connecting with their customers on Facebook. Many are starting to depend on promoted posts or social ads to amplify their message.
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Differentiate yourself from the competition
Kelly Sharp Business Management, Services & Risk ManagementRecently, I had my very first experience with a ride-sharing app. All I had to do was download the app to my phone and register for services. Within minutes, the driver, who was personable and timely, arrived at my location and took me to my destination. Now, when I say ride-sharing app, did you automatically assume Uber? Well, that's why differentiation is important between businesses.
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Meet the new Instagram — Built for business
Emma Fitzpatrick MarketingInstagram has been hearing your company's wish list — and making it come true. Just a few months ago, the platform added the ability to switch between multiple accounts. That change was just the start. Brace yourself: Instagram is unleashing a whole new slew of tools and features for businesses.
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‘The greatest’ marketing lessons from the life of Muhammad…
Ryan Clark MarketingMuhammad Ali was a marketing master. Whether he was promoting himself or his next fight, Ali knew how to pull the right strings to draw an audience. This is a feat that should not be taken lightly. Take this into consideration: As a black man in America during the 1960s, Ali convinced millions during America's era of racial segregation to both lend him their ears and agree with him that he may be, possibly, the greatest of all time.
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3 best social media monitoring tools for your business
Emma Fitzpatrick MarketingSocial media offers your brand the best of both worlds. You get to talk, grow and connect with your audience. Plus, you get to listen to what they say to and about you. Creating and engaging with fans is where brands spend 90 percent of their time. Yet you can learn just as much from listening to the feedback, reviews and overall chatter about your company online.
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