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What to do after YouTube nixes 30-second, nonskippable ads
Emma Fitzpatrick MarketingCome 2018, the 30-second, non-skippable ads that play before YouTube videos will be gone. As you likely guessed, a primary reason for this change is to provide a better user experience. YouTube users have long disliked lengthy, non-skippable ads. Google, which owns YouTube, confirmed this. A Google spokesperson told Campaign that YouTube is going to "focus instead on formats that work well for both users and advertisers." This article features a few alternative YouTube ad options your brand should embrace instead of 30-second, non-skippable ads.
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Church vision isn’t enough
Mark MacDonald Religious CommunityMany churches go through a vision process. This includes hundreds of committee hours researching and praying, and formulating a vision statement and purpose platitudes. What I've discovered is that the church leadership loves the navel-gazing. They lean forward to examine the inner workings of who they are and how they do it. They find nooks and crannies that haven’t been examined for years; what a church should be, and what it should be doing. And they almost always discover exactly what every other house of worship does.
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3 questions to start asking today
Catherine Iste Business Management, Services & Risk ManagementIf Tony Robbins and Tim Ferriss both gave you the same advice, would you consider taking it? Both men are incredibly successful, yet they come from backgrounds to which many of us can relate. When Robbins interviewed Ferriss for his podcast last December, they enthusiastically discussed and agreed upon the importance and impact asking the right questions can have. In less than five minutes, Ferriss walked through three powerful questions he asks himself regularly.
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Email miscues: Don’t get (in)boxed out
Ronnie Richard Marketing"I go online, and my breath catches in my chest until I hear three little words: You've got mail," chirps Meg Ryan's character Kathleen Kelly in the box office hit "You've Got Mail." This rom-com featured a pair of characters who fell in love over email without really knowing anything about each other’s personal lives — basically "Sleepless in Seattle" sponsored by AOL. It's tough to remember what it was like to feel Kelly's excitement about email, but there was a time when people actually looked forward to opening their inbox.
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The advantages of competitive analysis
Mayur Kisani MarketingIt's difficult to assign additional time and resources for social media when you're having a tough time with its ROI, but competitive analysis can help bring out great amounts of clarity for your social media marketing plan. Here are a four things you should do and ways in which a competitive analysis can help:
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How to post up to 10 pictures at once on Instagram
Emma Fitzpatrick CommunicationsIf you've often agonized over which picture-perfect moment to share on Instagram, your worries are over. You can now upload up to 10 photos or videos in a single Instagram post! Then, users swipe right to look through your entire collection.
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The case for free dental services
Sarah Moore Oral & Dental HealthcareWhile you certainly can't run a business on the basis of free services, there is a strong case to be made for periodically offering up your services without charge. If you're wondering how to build your business, keep employees happy, and fully immerse yourself as a member of your local economy, offering regular community services for free is an excellent way to do it. A closer look reveals a raft of benefits for doing so.
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The latest Pinterest features you’ve missed
Emma Fitzpatrick MarketingWith Snapchat's IPO coming up and Facebook rolling out a new feature nearly every day, Pinterest doesn’t get much attention. But big things have been happening at Pinterest. It's likely your business, especially if you’re in e-commerce, should be spending a bit more time and attention on Pinterest than you do. If that's the case, here are the latest Pinterest features that you may have missed.
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Instagram Stories: Are people using this feature?
Emma Fitzpatrick CommunicationsIt's been six months since Instagram launched its newest feature: Instagram Stories. As a refresher, this was Instagram's response to Snapchat's success. You can find Instagram Stories at the top of your feed. There, you click to reveal 10-second videos or pictures that disappear in 24 hours. You can even add text, doodles or stickers atop them. In short, yes, it functions almost exactly like Snapchat.
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5 most common branding mistakes small business owners make
Cindy Parker MarketingWhen you run a small business, you get to do everything the way you want. Even though it's wonderful to have the luxury of complete customization, it does come with a drawback: the amount of work that comes with that freedom.
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