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Top 3 reasons you’re losing social followers
Emma Fitzpatrick CommunicationsYou've worked hard to gain each follower you have on Facebook, Instagram and Twitter. That's why you love checking how many new followers you've gained every week. It makes you smile because what you're doing is clearly working.
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The ultimate connection: Word of mouth
Jessica Taylor MarketingHow do customers find out about your business? According to a recent survey, 85 percent of small businesses stated that it's by word of mouth (WOM). Since small businesses are more about the personalized approach, they are able to connect with customers instilling trust and loyalty, which ultimately passes onto friends. WOM isn't something you can purchase, but it's also not difficult to get. It's truly based on giving your customers an incredible experience that makes them want to come back for more.
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Stories come to Facebook
Emma Fitzpatrick CommunicationsSince Instagram launched Stories about seven months ago, the program has been incredibly successful. More than 150 million people are using Instagram Stories each day, and users engage with the tool, too. 20 percent of Instagram Stories get a direct message or response from viewers. In fact, because of its near-instant success, Instagram is already testing Story ads with select companies.
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Top 20 checklist for sharing news
Randall Craig CommunicationsHow does your organization share important news? In the olden days, a press release did the trick, but in today's age of distraction (and Twitter), this hardly is the most effective approach. While there are literally thousands of ways to share, here is our Top 20 list.
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Backlash over ‘Brad’s wife’ puts restaurant chain over…
Bob Kowalski MarketingThe Internet has fallen in love with Brad's wife. Well, maybe it's more like an infatuation. Either way, it has left Cracker Barrel Old Country Store in a tough spot. According to Internet reports, the restaurant chain fired Nanette Byrd from the Corydon, Indiana, location after 11 loyal and hard-working years. Her husband, Brad, later asked for an explanation on the company's Facebook page, with no response. Once comedian Amiri King posted about the situation on Twitter, memes and hashtags flourished — especially #JusticeForBradsWife.
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Instagram shares top 3 ways to create successful ads
Emma Fitzpatrick MarketingIn the fall of 2015, Instagram allowed businesses of all sizes anywhere in the world to create ad campaigns. Since then, Instagram has grown and grown, gaining more than 600 million new users in 2016 alone. With more users came an influx of advertisers. Now, not even two years since the feature launched, there are more than 1 million monthly active advertisers on the platform.
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Everything you need to know about marketing with memes
Emma Fitzpatrick MarketingJoe Biden recently announced his favorite of the Biden-Obama bromance memes that really took off last fall. Biden's daughter, Ashley, told Moneyish her dad laughed "for an hour" when she told him about the viral memes. And really, that's what memes are all about. They're funny. They're nonsensical. And best of all, they're supereasy to replicate, so there's a never-ending stream of content.
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How marketing channels impact business growth
Kathleen Lavallee MarketingWhether you're a senior executive or a business development manager, managing the marketing budget is an inescapable challenge. Understanding how to use that budget most effectively will help you make the right decisions that bring new business to the company.
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How to shut down bad online reviews
Linchi Kwok Travel, Hospitality & Event Management"Our customers are always right." Even if they are wrong, they could still post bad online reviews or share negative word-of-mouth about a business on social media. And because negative reviews have significant impacts on a business's bottom line, customers will always win, no matter how wrong they can be sometimes.
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Why your brand needs to build a chatbot
Mayur Kisani CommunicationsFacebook Messenger chatbots still seem like a futuristic innovation. But they're not. Chatbots are here to stay, with a large number of brands and companies building one and executing it extremely well. Investing time and money in chatbots has brought great results for those companies in terms of audience engagement, customer service, customer experience and more. Here are ways in which a chatbot can help your business.
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