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If your interior design website is weak, it’s time for a tweak
Fred Berns Interior Design, Furnishings & FixturesIs your website working? Is it attracting lots of visitors, lots of "buzz," and lots of business? If you are like most interior design professionals, you probably invested a hefty sum for your site. Are you getting a good return on that investment? Is it getting you the kind of projects and clients that you want and need? If not, it’s time for a tweak.
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How Instagram’s latest update could affect influencer marketing
Emma Fitzpatrick MarketingWhen it first launched, Beloved Shirts was just a small, quirky T-shirt company. Then, Katy Perry was photographed wearing one of the new brand’s designs, and sales skyrocketed. A product endorsed by celebrities can do that. Celebrity endorsements, on average, increase sales of a product by 4 percent, found a Journal of Advertising Research study.
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Is your company normal on social media?
Emma Fitzpatrick MarketingAs you log another hour on your company's social media account or click "spend" on another Facebook ad campaign, are you wondering what your competitors are doing? You can quickly tally the size of their audience or their average engagement rate. But it's hard to see beyond that — to the elements and factors that make those achievements feasible.
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Everything you need to know about CASL’s final rollout
Lonny Alfred CommunicationsIt's that time again — and we're not talking about summer Fridays or your annual family getaway trip. This post is all about Canada's Anti-Spam Legislation (CASL), which will soon implement its final phase July 1. With less than a month away, here's what businesses need to know.
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Despite Trump’s talk, ‘Brand USA is here to stay’
Suzanne Mason Travel, Hospitality & Event Management"You can print this: Brand USA is here to stay. It's as simple as that," Roger Dow said. Dow, the president and CEO of the U.S. Travel Association, delivered the opening remarks of the Brand USA news conference at the U.S. Travel Association's International Pow Wow (IPW) Conference being held this week at the Walter E. Washington Convention Center.
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The biggest insights from tech’s defining report
Emma Fitzpatrick MarketingWhile everyone makes predictions about what this year's trends will be in January, the real test is seeing what actually gains traction. Another tell-tale sign is if the trend is highlighted in influential industry reports.
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3 big changes to the top social networks
Emma Fitzpatrick MarketingEach time you open your Instagram account or Facebook feed, there it is again — another new feature. That's one of the best parts about social networks. They keep evolving to become better for businesses like you and the individuals who follow your brand.
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3 digital marketing tips that have nothing to do with social media
Katina Hernandez MarketingNo matter the industry, running your own business is challenging — especially if you are running your own small business. Faced with tight budgets, small business owners are often forced to wear many hats, including that of the chief marketing officer.
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3 new YouTube trends affect that your business
Emma Fitzpatrick CommunicationsHave you seen it? YouTube has officially cleaned up their look. They just released their newest desktop design, which is cleaner, simpler and more closely mimics their mobile experience. Plus, the framework is faster, so we'll probably be seeing more updates soon — like this dark theme.
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The sky’s the limit: Learning from Tesla’s roofing innovation
Delany Martinez MarketingThe latest darling of the eco-innovation trend, Tesla's new solar panel/roof tile hybrid product has continued the consumer inroads that their well-liked electric vehicles have already been cruising. In fact, Forbes pulled no punches discussing the concerns as well as the potential of the Tesla tiles — a balanced, authoritative nod that speaks volumes.
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