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Take advantage of Facebook’s Instant Articles
Emma Fitzpatrick CommunicationsFacebook wants to do it all. They want to be the place you connect with your friends — and where you discover new products (and buy them directly on Facebook). So, it makes sense that Facebook wants to be the place that publishes the news, not just shares it. In short, that's what Facebook's Instant Articles are all about. Instant Articles allow you to publish immersive content and stories right to Facebook. However, this content type can only be seen if opened in the Facebook app.
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Blockchain: As Bitcoin flounders, its technology is poised to disrupt
Shawn Smajstrla Science & TechnologySince its infancy almost a decade ago, bitcoin has been both viewed skeptically and heralded as the future of currency. Its path to the latter still seems murky. A report by Internet Retailer noted just three of the top 500 online merchants accept bitcoin — down from five a year ago.
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5 types of content to invest in — and 5 to skip
Emma Fitzpatrick MarketingMost social media marketers spend 6-11 hours a week on social media. That includes everything from creating content to analyzing metrics. Simply put, there are not enough hours in the week. Instead of trying to do it all, do more of what works and less of what doesn't. Below are five types of digital content you should invest more in — and five types you can nix from your never-ending to-do list.
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5 digital marketing strategies worth trying
Mayur Kisani MarketingAs we all know, the marketing industry is fast-paced and constantly changing. Being agile is a challenge that marketers must overcome — trying new things and taking calculated risks are now crucial for marketing success and separate top marketing professionals from novices.
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You have what the media needs: expertise
Fred Berns MarketingAs a business professional, you have information and insights about your industry that writers and broadcasters are looking for all the time. You can — and will — get quoted and promoted in online and conventional trade media if you connect with the right people, the right way.
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The 6 best Facebook ad strategies
Emma Fitzpatrick MarketingAll of those $0.14 clicks your business spends on Facebook ads sure add up. In the first quarter of 2017, Facebook earned $6.7 billion in ad revenue on mobile devices alone. Now, Facebook is predicting it may run out of ad space sometime in 2017.
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With all the social buzz, where’s the Twitter talk?
Emma Fitzpatrick CommunicationsThere's endless chatter about the ways social platforms ceaselessly evolve. Instagram is testing a new tactic that could significantly impact influencer marketing. Facebook just debuted a new mission statement. The company now seeks to "give people the power to build community and bring the world closer together" instead of making "the world more open and connected."
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Using Facebook for B2B lead generation
Mayur Kisani MarketingFacebook, with its daily active user base of more than 1 billion, can help businesses reach new audiences they may not have been able to reach otherwise. It has become an important tool for businesses as it can help them get found online more easily, create a community around the business, help promote content and develop a strong brand identity.
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Create a brand personality people fall in love with on social
Emma Fitzpatrick MarketingWant more likes, followers and engagement on your company's social media pages? Then, you need three things: gorgeous (on-brand) pictures, the right personality and an eagerness to socialize. In short, you need to cultivate a strategic brand personality and then bring it to life by connecting with your followers.
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If it’s time for a business reboot, it’s time for a letter
Fred Berns Business Management, Services & Risk ManagementOne of the best ways to recharge your business this summer is to reintroduce yourself. Reach out by email or in a letter to anyone and everyone you need to know — and who needs to know you — and bring them up to date about what’s new and noteworthy about your business and yourself. Traditionally, business owners used a reintroduction letter when they reinvented themselves, shifted their focus or changed their business model. But the letter also serves to revive sagging sales and boost the bottom line.
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