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A niche can make you rich, so start specializing now
Fred Berns MarketingYou may not be well-known in the business community, but that doesn't mean you can't be a business celebrity, and a wealthy one at that. Your shortcut to fame and fortune may be as simple as identifying a niche market, and becoming a specialist in it. Niche marketing entails targeting and focusing on a specific segment of an industry, one that is overlooked by other companies. That oversight leaves you with an opportunity to provide products and services that are otherwise unavailable.
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280 characters on Twitter? What you need to know
Emma Fitzpatrick CommunicationsBrace yourself. Twitter's defining characteristic — its 140-character limit — may be on its way out. The company announced Sept. 26 that it would begin testing 280-character tweets with select users.
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4 Facebook Messenger hacks for your brand
Emma Fitzpatrick MarketingDid you know that Facebook Messenger has more than 1.2 billion active users? That means roughly 1 in every 3 people on the internet is on Messenger.
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The dangers of segmenting your customers
Anne Rose MarketingHere is just a smattering of the marketing segments that are all the rage now in the business world: baby boomers, millennials, LGBT, honeymooners, families, singles, athletes, racial identities, bachelor/bachelorette, gender-specific, and on and on.
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Managing salesperson stress: How to avoid employee meltdowns
Ryan Clark RetailThe car salesman, in a fit of rage, screamed at his customer that she couldn't change her mind. She had already made her choice to buy from his dealership — she had promised him. This, of course, was all the customer needed to validate her apprehension about the dealer, taking her business elsewhere.
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When language and technology intertwine, evolution happens
Ronnie Richard EducationSounds. Words. Conversations. Speeches. Letters. Articles. Books. Phone calls. Radio. Television. Email. Texting. GIFs. Social media. Streaming video. For centuries, the ways in which we communicate with one another have constantly been evolving alongside advancements in technology. Innovation has also influenced the very language we speak.
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Get brainy: 3 tips from psychology to market better
Emma Fitzpatrick MarketingAt their heart, marketing and sales are about connecting. That means you always need to plug into your brand's humanity and authenticity. When you do that, you'll draw more people in, create stronger connections and ultimately sell more.
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The do’s and don’ts of stock photography
Emma Fitzpatrick MarketingYou already know using your own images is the best way to visually portray your brand. But there are still times when you simply don't have the photo you need.
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Social media video goes to the next level — scripted programming
Emma Fitzpatrick CommunicationsA couple of years ago, dazzling images were all your brand needed to shine on social media. Recently, though, video has taken the reins. Facebook users watch, on average, 100 million hours of videos each day. And that data is from late 2015, so it's presumably is even higher now.
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10 years later: Do you know the best #hashtags for your brand?
Emma Fitzpatrick MarketingIf you ask anyone under the age of 13 what the symbol "#" is, they'll unanimously say "hashtag." 10 years ago this week, the pound sign was officially rebranded as the hashtag, thanks to Twitter.
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