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7 retail takeaways from Black Friday and Cyber Monday
Emma Fitzpatrick RetailAmericans are ready to s-h-o-p this holiday season! Maybe it's the low unemployment rate or the strong economy — or simply the stellar deals.
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PR and marketing: Create a concept and content ecosystem
Melissa Anthony Sinn MarketingDisruptive and leading-edge companies require deeper, more nuanced marketing. Their target audiences are sophisticated and advanced. Thus, their strategies for establishing meaningful, forecastable revenue are increasingly dependent on newer forms of marketing.
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Get your marketing ready for Black Friday and Cyber Monday
Emma Fitzpatrick MarketingLast year, people spent $3.39 billion on Cyber Monday, which made it the largest online sales day ever, according to Adobe data. This year, some studies show Black Friday will be a bigger shopping day, while others forecast Cyber Monday will take the cake.
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How to take hold of user-generated content
Emma Fitzpatrick MarketingWhat if you could have other people create content for you that would perform way better than the content your company produces? It's the dream scenario. Your customers save you time, and your followers trust their content more, which boosts your engagement and click-through rates. That's the principle behind user-generated content (UGC).
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Planning your holiday marketing strategy? Don’t forget Pinterest
Emma Fitzpatrick MarketingWhile pumpkins may still be nestled on your doorstep, the rest of the world has already moved on to the holiday season! Nov. 1 marks the day it's socially acceptable to indulge in holiday tunes and begin purchasing items on your loved ones' holiday wish lists.
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How long will Facebook be your company’s friend?
Emma Fitzpatrick MarketingIf you're like most businesses, Facebook plays an integral role in your marketing. It's the place you go to build and maintain relationships with followers. It's where you drive traffic to your newest blog post. It may even be your main platform for customer acquisition.
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How to build a buyer persona: A recipe for success
Reuben Yonatan MarketingSuccessful businesses all have one thing in common: a deep understanding of their customers. But knowing who your customers are and knowing why they buy from you are two different things. It's not enough to know general demographic data for your consumers — you need to understand what drives consumer behavior and what might make them choose your brand over your competitors.
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Get ready to sell on Instagram
Emma Fitzpatrick MarketingRemember way back when Instagram announced it was testing shoppable posts? Then, Instagram selected 20 big businesses, like Kate Spade, Lulus and Warby Parker, to try the feature.
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Walmart’s Jet.com targets younger shoppers with new brand
Bambi Majumdar RetailDo millennials shop differently? Walmart’s Jet.com thinks they do. That is why it is all set to launch the grocery brand Uniquely J for "everyday essentials." The brand’s focus is on young shoppers who like edgier and bolder packaging. Millennials are keen to buy quality products that are local and clean, and Uniquely J’s products will display transparent labeling and product sourcing details. The launch also represents an important next step in Walmart's pursuit of Amazon.
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Your guide to making (and embracing) the 6‑second ad
Emma Fitzpatrick MarketingRemember a few months back when we talked about how YouTube is eliminating their 30-second, nonskippable ads? Well, those ads will be gone soon — at the end of 2017 to be exact.
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