Melissa Anthony Sinn

As CEO of anthonyBarnum, Melissa Anthony Sinn leads the firm's business strategies, market offerings and distinct data-driven methodologies. Follow on Twitter @anthonyBarnumPR.

Articles by Melissa Anthony Sinn

• PR and marketing: Create a concept and content ecosystem

  Wednesday, November 29, 2017

  ​Disruptive and leading-edge companies require deeper, more nuanced marketing. Their target audiences are sophisticated and advanced. Thus, their strategies for establishing meaningful, forecastable revenue are increasingly dependent on newer forms of marketing.