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Personal marketing makes you money
Fred Berns MarketingHow much you earn in 2018 may have less to do with your industry expertise than your marketing skill. Many of the most financially successful business professionals are less knowledgeable about their industry than competitors who earn considerably less. They're just better marketers.
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Could this be your company’s solution to Facebook’s changes?
Emma Fitzpatrick MarketingBy now, you've likely heard that the eventual has happened. Mark Zuckerberg wrote on Jan. 11 that Facebook users would "see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people."
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Facebook changes will require ‘more’ from marketers
Ronnie Richard MarketingIn the spirit of New Year's resolutions so pervasive in January, Facebook CEO Mark Zuckerberg recently announced his big goal for 2018: Putting the "social" back into social media. The goal is to return Facebook to its original mission of creating personal connections and bringing people together.
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Should your brand get political in 2018?
Emma Fitzpatrick MarketingKeep your personal and your professional life separate. It's been a mantra passed down for generations. But within the last decade, it has gone out of style. More than half of employed adults check work messages over the weekend, before or after work and even on sick days, found a 2013 American Psychological Association study. The two spheres have merged, mainly due to technology and social media networks.
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Top 3 digital marketing trends you can’t ignore in 2018
Emma Fitzpatrick MarketingSome years, the digital marketing landscape seems to change drastically. Remember in late 2016 when Instagram launched Stories? Or 2013 when Snapchat exploded and caught the attention of brands?
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2017’s top social media marketing lessons
Emma Fitzpatrick MarketingIn a year, much has changed on social media networks. Facebook spent much of 2017 revamping its Trending section to squelch fake news. Instagram fared much better — as the company continued to celebrate the success of Instagram Stories (and the decline of Snapchat).
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Instagram’s Christmas present for companies
Emma Fitzpatrick CommunicationsGet ready to unwrap a Christmas present you’ll constantly use this year. It's from Instagram, and the company already knows what you like — especially if you're one of the businesses that produced an Instagram Story this year. For a frame of reference, half of companies did.
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Want to create a bigger eWOM effect on Facebook?
Linchi Kwok CommunicationsAs one of the most visited websites in the world, Facebook has become the most influential medium for business-to-consumer (B2C) communications. Almost every company is now on Facebook, where they build public pages for a brand or their business to engage their target customers.
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Time’s Person of the Year reflects new norms in business culture
Michelle R. Matisons Business Management, Services & Risk ManagementAfter the dust settles, the financial damages accrued by brand names and individual reputations will be incalculable in the new high-stakes sexual harassment and assault allegations arena. To illustrate how seriously people are taking allegations, Time Magazine has named "The Silence Breakers" as its Person of the Year for 2017.
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Everyone loves video — except when they don’t
Shawn Smajstrla MarketingYou love video. You know how I know? Because just about every report I've read in the past year related to video content says you do. Apparently, I'm supposed to love video also. Except that I don't.
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