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Voice search is now a key marketing tool for hotels
Bambi Majumdar Travel, Hospitality & Event ManagementForty percent of adults in the U.S. use voice search every day. In 2016, this was 20 percent, which was itself a 40 percent increase from the year before. Speech recognition technology has evolved and is more precise now, with a mere 8 percent error rate. Furthermore, millions of people own an Alexa or Google Home device. People continue to use Siri for something they need instead of typing in a search. For hotels that see millions of searches for accommodation every day, this is a paradigm shift.
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State of the industry: The 3 biggest changes to social media marketing
Emma Fitzpatrick MarketingSocial media marketing seems to change more than any other industry out there (except perhaps the tech industry itself). One day, your proven tactic to reach your audience no longer works. One week, a new social platform sweeps the web — only to never be heard from again. In short, you always have to be on your toes and on the lookout. That’s exactly what Social Media Examiner does. Each year, for the last 10 years, they’ve surveyed thousands of social media marketers and compiled an annual industry report.
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Millennials take ‘unplugging’ trend to new level
Bambi Majumdar Travel, Hospitality & Event ManagementA 2017 survey found that 73 percent of social media users find it annoying when they see other people's vacation photos online. These people want authentic experiences shared and not the perfection of moments. As a result, more users are opting out of social sharing and looking to connect with the real world. We find that millennials are looking to unplug with a vengeance, even though they are a generation that sports the highest number of social profiles and knows only the "connected" world.
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Facebook’s newest big features unveiled at developers’ conference
Emma Fitzpatrick MarketingWere you worried people were really going to #DeleteFacebook? Well, let go of that fear because it looks like the company is in the clear. So far in 2018, Facebook has kept gaining, not losing, users. In Q1 2018, Facebook added 48 million daily users and 70 million monthly active users, a 3.28 percent growth from Q4 2017. "Despite facing important challenges, our community and business are off to a strong start in 2018," announced Mark Zuckerberg, Facebook founder and CEO. In the meantime, Facebook announced lots of changes at F8, its annual developers’ conference.
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What you need to know before investing in influencer marketing
Emma Fitzpatrick MarketingEver spot a photo with the #ad or a “paid partnership tag?” Then you’ve seen the results of an influencer marketing program. Companies pinpoint digital influencers who have followers that match the brand’s target demographic. In 2017, influencer marketing grew 198 percent, found Klear research. That’s why at the end of last year, 39 percent of marketers stashed away more money to spend on influencer marketing, according to a Linqia study. It helps that nearly all marketers who used influencer marketing in 2017 found it effective.
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Why your new company should be blogging
Mashaal Ryan MarketingWhen you first start your company, one of the best ways to get the word out is through marketing. When marketing comes into play, a lot of people get worried and confused. It can be a bit of a daunting task when you start researching social media, website design, advertising and creating campaigns… but it doesn’t have to be difficult, and blogging can be a great way to market the new business. The numbers show that businesses who added a blog to their company’s website brought in more business overall.
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5 tips and tricks to create better Instagram Story content
Emma Fitzpatrick MarketingIf your business is like most, your organic reach on Facebook just continues to drop. On Instagram, your engagement may not be what it used to be either because posts are no longer displayed in chronological order.
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What people really want in social ads
Emma Fitzpatrick MarketingBy the end of the year, you can expect 3 in every 10 internet users to have an ad blocker installed, according to 2017 eMarketer data. For now, men between the ages of 18 and 34 are the largest demographic using ad blockers, according to 2016 Interactive Advertising Bureau research — though the top reasons why may surprise you. Most people use ad blockers because they believe the site is easier to navigate and loads faster without ads.
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New research: The best time to post on each social platform
Emma Fitzpatrick MarketingAh, remember the good ol' days when social feeds were chronological. Then, all you needed to do to create a stellar post was submit it at the right time. Since then, the algorithms shaping news feeds have gotten much more complex.
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When politics and business mix, what should companies do?
Mashaal Ryan MarketingWhen your business decides to connect its advertising to a celebrity or notable public persona, you always run the risk of what that person may say or do in the public eye. With social media and instant news, it becomes more difficult to hide blemishes — regardless of how great a publicist that celebrity may have. When controversy hits, the companies that sponsor the person must then decide how to react to the events.
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